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Forums - Sony - Uncharted's budget was...

Most people were not saying that the average PS3 game cost between $20 Million and $80 Million, but there are a lot of people (myself included) who have been saying that big budget PS3 games cost between $20 and $80 Million. When you look at the size of the development team and the duration of development this shouldn't be a surprise; most of these big budget games have development teams of 100 to 200 people working from 2 to 3 years on these projects.



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$20,000,000 to develop
$Unknown amount to Publish and Advertise

Assumed gain of $7-10 per disc sold
Units Sold = 1,210,000
Total Assumed Gain = $8,470,000 to $12,100,000
Profit = -$11,530,000 to -$7,900,000 (And that's only going by the cost to develop, not the over all cost of production or advertising)

This is also giving Sony the benefit of the doubt that each disc was sold at a gain, which we know not all were as the game is bundled in Europe.

So far we can assume they're clearly still in the hole looking at only the development cost alone. And as we of yet have the exact cost of Publishing and Advertising the game to add in, we won't know how much the game truly cost to produce or what their profit margins would be.

Either way, even if it does turn a profit, unless you can gain a profit of equal or greater value than what you put in then it wasn't a terribly worthwhile investment at least not one without significant risk.



The Ghost of RubangB said:
1: Stop making shooters. Please. You're not Valve or Free Radical.
2: Stop trying to force photo-realism down my throat until you can get out of the uncanny valley. Work on style and presentation instead of just pixels and bloom.
3: Try something weird and new, and hope we like it.

You'll cut costs way more than you cut revenue, and thus increase profit.
BengaBenga said:
Shams:

Excellent breakdown of the figures.

If Uncharted is around 4 million profit that's a huge dissapointment. The return on capital invested is very low. Don't forget that a part of the profits goes to the shareholders dividend (in this case Sony) and what's left can be invested in new games.
Even if they invest the full profit of their BIGGEST game last year, it will only be a small part of the total cost of the new game.

Let's take a look at Konami. Normally a MGS game would be the main profit for a whole year. This time it needs to sell 3.5 million copies (at a rumoured dev cost of $ 70,-) to break even. That means that no matter how much copies are sold, it won't have a massive profit.
Normally Konami could have used the profits of games like these to cover for niche games, like Suikoden. These ridiculous high dev costs actually make it less likely for niche games to appear anymore.

I think Pro Evolution Soccer brings in just as much profit as MGS does. I think PES 2008 is at about 4M copies sold (guess). I can't see it costing more than Uncharted to make. Probably 15M.  



shams said:
 

Except that, this is quite wrong.

Firstly - you have to look at shipment figures - not sales figures. I stand by my claim that Red Steel shipped more units than Uncharted has - simple because its launch title. But this doesn't matter too much.

Secondly - total revenue is meaningless in this discussion. The only thing that matters is what retailers purchase 'shipped' units for.

I'll estimate these at (I have been briefly involved in the game distribution business):

- Red Steel $23US

- Uncharted $28US

The main advantage that Sony has here, is that production is a lot cheaper (as its "at cost") - I presume anyway. But this sort of skews figures, and much depends on which divisions take which chunk of the profit, whether Ubisoft got a "good deal" from Ninty for a big launch title, and so on.

Other costs (manu / shipping, boxed product) approx:

- Red Steel $8US / unit

- Uncharted $5US / unit

So the estimated profit per unit shipped is something like this:

- Red Steel $15

- Uncharted $23

So using sold figures, we end up at:

Publisher revenue

- Red Steel: 1.04m x $15 = $15.6m

- Uncharted: 1.21m x $23 = $27.83m

My estimates for total shipments (so far) are closer to this:

- Red Steel: 1.8m --> 1.8m x $15 = $27.0m

- Uncharted: 1.7m --> 1.7m x $23 = $39.1m

 

And total costs including production AND marketing I would estimate at:

- Red Steel: 20m (a lot of free promotion from Ninty as launch title, maybe even cross advertising)

- Uncharted: 35m (huge amount of advertising, from the platform holder themselves - not a separate company - including as their big Xmas product in all territories)

Total profits:

- Red Steel: 7.0m

- Uncharted: 4.1m

I'm sure some of these figures are off, but they seem ballpark to me. Uncharted will no doubt continue to sell, and will end up doing a lot better than Red Steel - but thinking that the games are light years apart in profit is just wrong.

The big thing about Uncharted - is that Sony leveraged off it to help sell the PS3. Uncharted marketing IS PS3 marketing (may even partially share the budgets). Ubisoft don't care/need to do that for the Wii (as they are not the platform holder).


That is almost 100% pure unadulterated speculation.  Not only that, it's incredibly biased: every you've highballed Red Steel and lowballed Uncharted.  Furthermore, you estimate Uncharted's advertising budget as over 50% of the production budget... then you go on and say that it was so incredibly large because Sony used it to sell PS3s.

This is absolutely silly.  First, if Sony was leveraging Uncharted, only a fool would put that in Uncharted's marketing budget and not the PS3 marketing budget.  Second, you actually don't know what that $20m figure includes.  It may very well include the cost of advertising.  You have no idea.  Without this little piece of knowledge, your whole post borders on pointless.



HappySqurriel said:
Zero Hero said:
Misterd,

Are you assuming that Uncharted's sales are done as of today? It was a first year PS3 title. Uncharted will hit at least 5M lifetime total. And even at reduced prices due to "Greatest Hits" status, it was investment worth making. Devs know when they have a great game or not. Releasing bad games is more due to deadlines than the "We can do no more with it" attitude.

Besides the (obvious) unusual cases (like Brain Training) can you name a single game that sold more than 50% of its total sales after it had been on the market for 6 Months without being bundled?

Certainly, if it was a focus of Sony to build a brand and they pushed it hard I could see Uncharted passing 2 Million units but making a claim like 5 Million seems insane given its current performance. Basically, it is about as likely for Metroid Prime 3 to pass 10 Million as it is for Uncharted to pass 5 Million.


Well now that's ridiculous.  Uncharted is selling much more than MP3 each week at this point, and has passed its total sales already.  And though MP3 hasn't seen release in Japan yet, if the last two releases are any indication of how well it'd do there then Uncharted would be able to cover the games lifetime Japanese sales within 1-2 weeks at its current sell-through volume.  Uncharted also has a much better chance of being packed-in with the system (not a "buy the system, pick a 1st party game" bundle, but actually putting the game inside the box) than MP3 does (and heck, obviously it has a better chance of any sort of bundle), will get a boost when its inevitable sequel arrives while the Prime series is basically done, and since it's already a better seller world-wide it'd probably stand to gain more from a greatest hits release (not to mention the price change would be more drastic, making it seem like a better value).  Yeah, it's not too likely that Uncharted will hit 5 million (2.5 is quite easily possible), but that is significantly more likely a possibility than Metroid Prime even hitting 5 million, let alone 10.

Also, why do I get this feeling a lot of people think these companies don't get money when their games are packed in?  You think when a bundled game is sold that the company just gives them away?  This is business, not charity, and you can be guarenteed that when MS sold 1-2 million copies of Marvel Ultimate Alliance with 360's that Activision got a fairly large chunk of change for it.  Really, I've even seen people on here speak as if the copies of MUA sold with the 360 were "lying in a warehouse unsold," which is just about the dumbest thing I've heard in my life.  Undoubtedly MS said "can we pay you X to make Y copies of your game to sell with our system?" and Activision said "Yes, that is $Z additional profit on a game that paid for itself a year ago.  We'd be happy to help."



You do not have the right to never be offended.

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NJ5 said:

It should also be mentioned that Uncharted is bundled in Europe (there are other bundles, but still). So some of those copies were paid by Sony, not by customers.

 


have you got any proof to that? i live in europe and there is not one single sony endorsed bundle that i've seen.




phil said:
shams said:
 

Except that, this is quite wrong.

Firstly - you have to look at shipment figures - not sales figures. I stand by my claim that Red Steel shipped more units than Uncharted has - simple because its launch title. But this doesn't matter too much.

Secondly - total revenue is meaningless in this discussion. The only thing that matters is what retailers purchase 'shipped' units for.

I'll estimate these at (I have been briefly involved in the game distribution business):

- Red Steel $23US

- Uncharted $28US

The main advantage that Sony has here, is that production is a lot cheaper (as its "at cost") - I presume anyway. But this sort of skews figures, and much depends on which divisions take which chunk of the profit, whether Ubisoft got a "good deal" from Ninty for a big launch title, and so on.

Other costs (manu / shipping, boxed product) approx:

- Red Steel $8US / unit

- Uncharted $5US / unit

So the estimated profit per unit shipped is something like this:

- Red Steel $15

- Uncharted $23

So using sold figures, we end up at:

Publisher revenue

- Red Steel: 1.04m x $15 = $15.6m

- Uncharted: 1.21m x $23 = $27.83m

My estimates for total shipments (so far) are closer to this:

- Red Steel: 1.8m --> 1.8m x $15 = $27.0m

- Uncharted: 1.7m --> 1.7m x $23 = $39.1m

 

And total costs including production AND marketing I would estimate at:

- Red Steel: 20m (a lot of free promotion from Ninty as launch title, maybe even cross advertising)

- Uncharted: 35m (huge amount of advertising, from the platform holder themselves - not a separate company - including as their big Xmas product in all territories)

Total profits:

- Red Steel: 7.0m

- Uncharted: 4.1m

I'm sure some of these figures are off, but they seem ballpark to me. Uncharted will no doubt continue to sell, and will end up doing a lot better than Red Steel - but thinking that the games are light years apart in profit is just wrong.

The big thing about Uncharted - is that Sony leveraged off it to help sell the PS3. Uncharted marketing IS PS3 marketing (may even partially share the budgets). Ubisoft don't care/need to do that for the Wii (as they are not the platform holder).


That is almost 100% pure unadulterated speculation.  Not only that, it's incredibly biased: every you've highballed Red Steel and lowballed Uncharted.  Furthermore, you estimate Uncharted's advertising budget as over 50% of the production budget... then you go on and say that it was so incredibly large because Sony used it to sell PS3s.

This is absolutely silly.  First, if Sony was leveraging Uncharted, only a fool would put that in Uncharted's marketing budget and not the PS3 marketing budget.  Second, you actually don't know what that $20m figure includes.  It may very well include the cost of advertising.  You have no idea.  Without this little piece of knowledge, your whole post borders on pointless.


Well said. A lot of people seem to be ignoring the multiplatform aspect of this as well, in that most third party games are on both 360 and PS3 so the average cost per system will drop. I like how some of you guys on this site act like you know that developers can't make money developing for the PS3 and they just keep doing it because they are stupid. Wake up, they know what they are doing. Stop making up random numbers to prove your point. That's disgusting.



hunter_alien said:
Bodhesatva said:

Wait, what? That's expensive. It isn't Killzone2 expensive, but it's very expensive all the same.

Why would you post this as proof of how cheap the PS3 is, when it's apparent that pretty much everyone else agrees that this is, in fact, great evidence that the system is expensive to develop for?

 

"India only has a 20 percent infant mortality rate, not 40 percent like some crazy people claimed. Told you guys it was an awesome place to grow up!"


Because some people made a theory that PS3 games usually cost 30-35 million ... at least thats what Ive read in one of the threads here :P


 Usually?  Whoever said that is insane.  Occasionally.  If you count advertising... I'm sure most of the big name exclusives cost that much...

Multi-plat or just low level exclusives... no way. 



tombi123 said:
BengaBenga said:
Shams:

Excellent breakdown of the figures.

If Uncharted is around 4 million profit that's a huge dissapointment. The return on capital invested is very low. Don't forget that a part of the profits goes to the shareholders dividend (in this case Sony) and what's left can be invested in new games.
Even if they invest the full profit of their BIGGEST game last year, it will only be a small part of the total cost of the new game.

Let's take a look at Konami. Normally a MGS game would be the main profit for a whole year. This time it needs to sell 3.5 million copies (at a rumoured dev cost of $ 70,-) to break even. That means that no matter how much copies are sold, it won't have a massive profit.
Normally Konami could have used the profits of games like these to cover for niche games, like Suikoden. These ridiculous high dev costs actually make it less likely for niche games to appear anymore.

I think Pro Evolution Soccer brings in just as much profit as MGS does. I think PES 2008 is at about 4M copies sold (guess). I can't see it costing more than Uncharted to make. Probably 15M.


I'd say that's high... no offence to PES but it's not exactly a top notch game... it's not quite the Madden of soccer, but it's the NBA2K of Soccer.

I mean i'm pretty sure they're using the old engine and everything.  Those games are going to be pure profit after next year. (I think they're overhauling the engine for the HD consoles next game, after that however they'll be set for a few years of rolling in cash.) 



phil said:
shams said:
 

Except that, this is quite wrong.

Firstly - you have to look at shipment figures - not sales figures. I stand by my claim that Red Steel shipped more units than Uncharted has - simple because its launch title. But this doesn't matter too much.

Secondly - total revenue is meaningless in this discussion. The only thing that matters is what retailers purchase 'shipped' units for.

I'll estimate these at (I have been briefly involved in the game distribution business):

- Red Steel $23US

- Uncharted $28US

The main advantage that Sony has here, is that production is a lot cheaper (as its "at cost") - I presume anyway. But this sort of skews figures, and much depends on which divisions take which chunk of the profit, whether Ubisoft got a "good deal" from Ninty for a big launch title, and so on.

Other costs (manu / shipping, boxed product) approx:

- Red Steel $8US / unit

- Uncharted $5US / unit

So the estimated profit per unit shipped is something like this:

- Red Steel $15

- Uncharted $23

So using sold figures, we end up at:

Publisher revenue

- Red Steel: 1.04m x $15 = $15.6m

- Uncharted: 1.21m x $23 = $27.83m

My estimates for total shipments (so far) are closer to this:

- Red Steel: 1.8m --> 1.8m x $15 = $27.0m

- Uncharted: 1.7m --> 1.7m x $23 = $39.1m

 

And total costs including production AND marketing I would estimate at:

- Red Steel: 20m (a lot of free promotion from Ninty as launch title, maybe even cross advertising)

- Uncharted: 35m (huge amount of advertising, from the platform holder themselves - not a separate company - including as their big Xmas product in all territories)

Total profits:

- Red Steel: 7.0m

- Uncharted: 4.1m

I'm sure some of these figures are off, but they seem ballpark to me. Uncharted will no doubt continue to sell, and will end up doing a lot better than Red Steel - but thinking that the games are light years apart in profit is just wrong.

The big thing about Uncharted - is that Sony leveraged off it to help sell the PS3. Uncharted marketing IS PS3 marketing (may even partially share the budgets). Ubisoft don't care/need to do that for the Wii (as they are not the platform holder).


That is almost 100% pure unadulterated speculation. Not only that, it's incredibly biased: every you've highballed Red Steel and lowballed Uncharted. Furthermore, you estimate Uncharted's advertising budget as over 50% of the production budget... then you go on and say that it was so incredibly large because Sony used it to sell PS3s.

This is absolutely silly. First, if Sony was leveraging Uncharted, only a fool would put that in Uncharted's marketing budget and not the PS3 marketing budget. Second, you actually don't know what that $20m figure includes. It may very well include the cost of advertising. You have no idea. Without this little piece of knowledge, your whole post borders on pointless

 Why would advertising be listed under development costs?  If I bought a TV i wouldn't list getting cable underneath the cost of "Buying a new TV".