$20,000,000 to develop
$Unknown amount to Publish and Advertise
Assumed gain of $7-10 per disc sold
Units Sold = 1,210,000
Total Assumed Gain = $8,470,000 to $12,100,000
Profit = -$11,530,000 to -$7,900,000 (And that's only going by the cost to develop, not the over all cost of production or advertising)
This is also giving Sony the benefit of the doubt that each disc was sold at a gain, which we know not all were as the game is bundled in Europe.
So far we can assume they're clearly still in the hole looking at only the development cost alone. And as we of yet have the exact cost of Publishing and Advertising the game to add in, we won't know how much the game truly cost to produce or what their profit margins would be.
Either way, even if it does turn a profit, unless you can gain a profit of equal or greater value than what you put in then it wasn't a terribly worthwhile investment at least not one without significant risk.
1: Stop making shooters. Please. You're not Valve or Free Radical.
2: Stop trying to force photo-realism down my throat until you can get out of the uncanny valley. Work on style and presentation instead of just pixels and bloom.
3: Try something weird and new, and hope we like it.
You'll cut costs way more than you cut revenue, and thus increase profit.
