Anyone remember how Facebook used to be? Used to be pretty simple. Then Tumblr got popular, so Facebook had "Notes". Then Twitter got popular, so Facebook got "Status Updates". Then hashtagging got popular, so Facebook integrated it. Everything that made other sites popular, Facebook then integrated and now it's no longer "Facebook". It's Twitagramblr. Facebook is no longer a separate thing with its own unique identity to differentiate it from social media.
"Average consumers" do this to gaming. For example, FPSs used to come out and were all separate experiences. Now, they're a dime a dozen, because the "average consumer" continues to buy millions of copies of, essentially, the same game.
I know that developers are people too and they need to put food on their families' tables. So if they can ride the wave of what's popular and make their money, then I can't hate on them. But it's getting really annoying when, for many of them, instead of putting their "vision" first, instead they say "this game did this thing and it made a bunch of money. This other game did the same thing and made a bunch of money. So we should do the same thing, and we'll make a bunch of money"