That's it. Xbox One could drop to 399 or even 349 provided they're willing to drop Kinect, which I'm betting MS suits are getting ready to do right now (probably at E3 orf course) in view of weak sales.
So lets say a $349, no Kinect, Xbox One existed. The question is, could it outsell PS4? Just in North America/UK or worldwide? Or is the most powerful hardware impossible to overcome? Would people still prefer the $399 PS4 for more 1080P games?
I think that's the question MS has to be scared of, if the answer is no. Then, like Wii U, they truly are trapped.