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I don't think being cheaper will really help the X1 too much at this point. The PS4 has so much hype behind it that I think a price cut would be null by it. They need some killer games like Halo for example to help them. Games are the answer and the best place to address that will be at E3 this year. They need a strong E3 if they want to steal the momentum back. Also, the X1 isn't doing bad—it's doing really well—the PS4 is just beasting it.