gergroy said:
I agree digital is growing, and I agree that it may play out the way you are saying, but I just think microsoft won't do it is quickly as you suggest. I think it will be something they will do after the x1 has been out for 5 years or so as a way of testing the waters for a next generation. The reason I think this is the way the public completely turned against them at the announcement. I think microsoft will want to put more space between the 180 and any future disc less hardware options. Thats my view anway... |
Here's the thing...I think MS understands that this is a very crucial point in time for the system, and it needs to keep itself in the news and doing things. I think that they are willing to drop price...very willing. The question is, do they want to simply take the hit, and keep the system the way the gamers want it? It's questionable how well a simple price-cut will improve sales.
On the other hand, they could leverage that price-cut with some cut-backs.
There's only two things that could go. The tray or the kinect.
Kinect would help them save on much more of the cost, but then it would STILL be an underpowered console for the same price as the competitor...
And removing kinect would remove a lot of the "value" that consumers see in it. I mean, even myself, I kinda like kinect. I think it makes sense...just not 500$ of sense.
IF they could somehow market it in such a way that the tray loss was negligible, and gave them a foundation to introduce new revenue streams...well, I would take that option if I were MS.