RolStoppable said: What would your answer be, if I asked you why Brain Training and Nintendogs have seen a steep decline? You would probably say that there are tons of similar games on mobile now, including free ones. With that in mind, what kind of success could Nintendo see by competing directly against the games that diminished the value of their Touch Generations IPs? Putting those games on smartphones doesn't look like an attractive proposal at all. There's little chance for Nintendo to improve the revenue and profits of those games over what they see on the 3DS now. The other problem is that by Nintendo going third party all kinds of speculations are going to start. "How long until other Nintendo games also come to smartphones? Or PC, PlayStation or Xbox?" You would answer that Brain Training and Nintendogs were only put on mobile because they didn't sell enough on Nintendo hardware anymore. Then consumers begin to think that if they hold out and let other Nintendo IPs flop, they can force Nintendo to go more and more third party. Which means that you are creating a negative domino effect that diminishes the value of Nintendo hardware more and more, and thus ultimately threatens Nintendo's core business. "Nintendo should go mobile." is an answer to a wrong question. That question is "How can Nintendo sustain their current hardware strategy?", but the correct question would be to ask how Nintendo can create a sustainable hardware strategy; and the answer to that is never "go third party", because the answer to "Why should anyone buy Nintendo hardware?" is always "Nintendo games" (that's not the only answer, but certainly the most important one). Thus every single game Nintendo can create can increase the value of Nintendo hardware and every Nintendo game created for non-Nintendo hardware would be resources that weren't spent on making Nintendo hardware more attractive; not to mention that a Nintendo game sold on Nintendo hardware brings in more profit than a hypothetical Nintendo game on non-Nintendo hardware, plus higher sales of Nintendo hardware also mean more royalties from third parties and more sold accessories. |
I used Brain Age and Nintendogs as examples of what kind of games Nintendo could make for mobile devices, but I didn't mean that they'd be the only games published on smartphones. I think Nintendo is still creative enough to come up with new, interesting IP's (or even new spinn of old IP's) to make them stick out and be noticed. And the same argument could be made about ALL their games: what kind of success could Nintendo see by competing directly against the games that diminished the value of their home console games? Because that's what's going on right now with the Wii U. According to your argument Nintendo should give up or not put up a fight as soon as there is competition, so why not apply that thinking on home consoles? That's the biggest problem over at Nintendo right now. And putting a select few games on mobile could off set those losses.
They should launch the mobile games at the same time as they launch a new hardware; that would be a pretty strong message saying that they do believe in their HW AND that they're going after casuals, and trying to drive more HW by luring in new costumers. In worst case scenario, only the Nintendo faithful would buy their console, but then that would leave us in the exact same situation as they are in now, or were in in the GC days. Nothing would change, and Nintendo wouldn't need to go 3rd party anyways. The only difference would be that they'd get revenue from mobile games as well, making it even less likely for them to go 3rd party. That in turn would strengthen Nintendo's brand and drive HW sales. They can't be more in a pickle than they are right now.
Like I said in the above paragraph, mobile games could be a way for Nintendo to sustain their HW business. Give the people a taste of what a REAL Nintendo console has to offer, and they're far more inclined of getting it. Right now they're surviving on old costumers, and not creating new ones. Some times you have to go to where the costumers are, so that they will come to you in turn. And creating mobile games doesn't take much resources or man power, so the potential revenue would far out weight the spending to create those titles. And with this revenue they might even be more compelled to create new IP and experiment. Quality over quantity is what I'd argue in this case, even though the quantity wouldn't suffer all that much - if at all. And we both know that 3rd parties are more or less dead on Nintendo consoles at the moment. Even the 3DS is suffering from a lack of 3rd party games, and the Wii mostly got shovelware anyways. Candy Crush Saga is making 800k revenue a day. 800 000. That's 5.6m a week. Imagine Nintendo having maybe 4 games pulling half those figures on mobile. That's more than 10m/week. 40m/month. Why should Nintendo turn their backs on casuals when they seem to be willing to pay good money for cheap games?