How Nintendo could and should go Mobile

[DanneSandin]

Anfebious said:

DanneSandin said:

Yeah, well, that investor is obviously pretty stupid and greedy as fuck.

While investors might keep on nagging on Nintendo to put Mario on smartphones, it wouldn't be much more different than the nagging of today, with the exception that they'd be making money of the few mobile games they actually would have released. Nintendo would have to explain that Mario doesn't fit smartphones, because 1) bad controls (which leads to damaging that property, since it's always had arguably the best controls in all of video gaming), 2) bad controls leads to less sales across ALL platforms, 3) which leads to less revenue, and 4) the smartphone audience is a different audience than the Mario gamers that already exists on Nintendo's own consoles. In reality, I don't think the situation would change THAT much with regards to investors pestering Nintendo.

If you give in to their desires there is no turning back, the pestering would be even bigger and it could potentially become a reality in the end. That would certainly damage their brand, imagine having Mario and other Nitendo franchises on smartphones... The customer would think: "I can play Mario and others in my smartphone... for free! Why would I pay for their gaming console?"

I think Nintendo could put Mario in smartphones without problems. You can make a Mario game where he runs endlessly and he only has to jump. There are lots of ways to fit Mario on mobile, if Nintendo could put Nintendogs or Brain age, Mario would follow suit without delay.

The investors nagging was so hard that Nintendo didn't dismiss that they will use smartphones in their bussiness plans. They will, they just won't put their games on it, just imagine what would happen if they did.

That kind of Mario would suck!

I think Nintendo has to be very clear that they are going after the so called casual audience, which has abandoned gaming devices altogether, and that their aim is to lure a wider audience to their HW - and you don't do that by providing a full game on iOS or android. I don't feel like Nintendo's been clear enough about just how much they earn from HW, and maybe they should be. They should say that putting games on mobile will 1) address a different audience that isn't on ANY gaming device (save for smartphones/tablet), 2) give them a wider brand recognition, 3) drive sales of their HW in the end - which will be the most important point.