I think the Gamepad should have been an Accessory that came with Nintendo Land or ZombiU. I think after those two launch titles only Game & Wario used it in an essential way.
That is 3 games total since Wii U launched (eShop titles included) that use the Gamepad in an essential way. I equate the Gamepad to the Kinect which also doesn't have much example of essential use in games.
I think any Accessory that is not essential for wide variety of gaming uses should be designed to be optional. Nintendo and Microsoft are both wrong to have forced the inclusion. It is the wrong thinking that if many people have your accessory that somehow developers will get more comfortable and ambitious about developing fresh game designs and AAA games that use that new accessory.
It is not even just about the cost, it also makes the product less attractive to the comfortably core gamer. I think they worry about gimmick controls tacked on to their core games ruining the fun of those games or just shallow shovel-ware like the Wii got tons and tons of.
Bottom line: Core gamers don't like gimmick stuff because that stuff tends to collect a lot of dust aside from the few games that make essential use of that gimmick.