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Forums - Sony - Sony upgraded to "buy" by Jefferies

And some VGC saying the outlook was terrible even after I said it was because the cut off PC division...

The results was really great... way better than expected.

Kaz put Sony on track again.



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Blood_Tears said:
But but..why would anyone buy into a "junk status" company?


Buy low sell high? No where to go but up?

Sony has several very profitable divisions, one being their financials andinsurance division, and they just laid off 5,000 workers which should save them about $1 billion (which is about what their net losses were this fiscal year) so a return to profitability is likely after the restructuring.



Blood_Tears said:
But but..why would anyone buy into a "junk status" company?

One man's trash is another man's treasure.



                
       ---Member of the official Squeezol Fanclub---

Blood_Tears said:
But but..why would anyone buy into a "junk status" company?

You know the junk status depended on Sony keeping the TV and laptop business alive and continuing to loose money?

Cut off the limbs and go forward. Seems to be good so far.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

Sony is going to be in fine shape, but turning a company that size around takes years.



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sales2099 said:
Blood_Tears said:
But but..why would anyone buy into a "junk status" company?

You know the junk status depended on Sony keeping the TV and laptop business alive and continuing to loose money?

Cut off the limbs and go forward. Seems to be good so far.


?? It is smart to sell a stagnant non growth business like PC, it is nothing like cutting off your limbs to move forward. it is a smart a necessary move.



0815user said:
too late... already bought some when the 3 big rating companies rated them down to junk.

That's why they're for right? Creating buy oppurtunities :P



0815user said:
too late... already bought some when the 3 big rating companies rated them down to junk.


jup me too, but when they were rated down and even lower last year xD

tgough should have bought more now....



Sony making the right moves by dumping those divisions and cutting jobs (obviously not good for those people).



buy low, sell high. These continual losses should light a fire under them. Maybe they'll stop convincing themselves that their products are worth their premium price tags. Sony generally doesn't put out bad products. Look at reviews for their TVs, VIAOs, their cameras, etc. They're mostly good. But why should people pay $1300 for a VIAO when an equivalent laptop from HP or Samsung laptop for less than half of that?

They don't keep their products competitive and that's why competitors are killing them. The gaming division and movie division can't sustain them. Once they get their act together and realize that they need to keep prices competitive for equivalent products, they'll see a rise in revenue because they put out top notch things. I'd get a VIAO if it were $600 like similar spec'd laptops, for example. They may not realize it immediately, but they will eventually.

So buy low and sit on it. It'd be like buying Apple stock in like 2001. They were constantly getting their butts handed to them and had little marketshare, and while it didn't lead to lower prices, it led to innovation. One or the other could happen to Sony when they decide that they've had enough of losing money.