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Forums - Gaming - Microsoft paying YouTubers for positive Xbox One coverage ( edited with more info )

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Mr Puggsly on 21 January 2014
Normchacho said:

That's the problem, they are misleading people. If I post an add for a game but I tell people it's a review and I don't say that I'm being paid by the company that makes the game, that's misleading. You can't honestly not see the issue here.

That's the thing, MS isn't asking people to make a video review.

The videos just promote the product.



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Colocho on 21 January 2014

You fools do realize this is illegal, right? Specially u Mr Puggsly. This is NOT advertising! This is paying people to fool others who may value ur opinion. Mr Puggsly I understand u may like their products, and thats okay... but u cant b stupid enough to think this type of practice is acceptable... u know better thn that. Come on! The problem here is not disclosing ur getting paid for ur positive commnts! Simple as that. U ever heard a political ad? Whn they talk about a candidate ( whether ill or otherwise) they ALWSYS disclose the fact that is a PAID ad.

Moderated,

-Mr Khan



Mr Puggsly on 21 January 2014
whatever said:

It's called reading comprehension.  You should try it.

So reading a few things makes you a legal expert?

That's news to me.



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Normchacho on 21 January 2014
Mr Puggsly said:
Normchacho said:
Pemalite said:


Agreed. It's like the whole purpose of "infomercials". - You NEVER see them say anything bad about the product, they just mindlessly drone on for hours about all the good stuff.

Anyway, I see no bad in this, Microsoft is kicking it's advertising gear into full to take the fight to it's competitors, which isn't bad by any stretch. (Ultimatly I would LOVE for all consoles to have a perfectly even amount of marketshare, it's what drives innovation and reduces prices in a capitalist world, but that's an idealism which probably won't occur.)

What? Except of course that at the begining of that infomercial it tells you it's a paid advertisment. It doesn't pretend to be an impartial, informative program and then try to sell you something. How is that so hard to see?


Whenever you see someone on TV eating a cheeseburger and smiling, do you get angry they don't put a caption saying "paid actor"?

Maybe the actor hates that burger and wants to vomit. I gotta go, I have my lawyer on the phone. I'm about to get rich!

1. Actually, if you look at the credits for a movie or TV show you'll notice that it actually has all of the companies that paid for advertising in the production. Just so you know.

2. There is a big difference in just some guy on tv eating a burger and a food critic giving the burger joint a raving review because he was paid to. This akin to a company paying people to put fake reviews on websites to make the product look better. Technically from a legal standpoint it's worse.



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Mr Puggsly on 21 January 2014
Normchacho said:

 

2. There is a big difference in just some guy on tv eating a burger and a food critic giving the burger joint a raving review because he was paid to. This akin to a company paying people to put fake reviews on websites to make the product look better. Technically from a legal standpoint it's worse.

Your example is bad because MS isn't doing that.

They're simply getting people to make campaign videos that promote the product and doesn't say negative things about the product, not make reviews with perfect scores.



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Normchacho on 21 January 2014
Mr Puggsly said:
Normchacho said:

 

2. There is a big difference in just some guy on tv eating a burger and a food critic giving the burger joint a raving review because he was paid to. This akin to a company paying people to put fake reviews on websites to make the product look better. Technically from a legal standpoint it's worse.

Your example is bad because MS isn't doing that.

They're simply getting people to discuss the product and avoid saying negative things, not make a review.


They are telling people to promote there product and are not allowing them to say they are being paid to do so. What would you call someone making a video where they give an "impression" on a product? It's certainly not an add.



Bet with Adamblaziken:

I bet that on launch the Nintendo Switch will have no built in in-game voice chat. He bets that it will. The winner gets six months of avatar control over the other user.

Figgycal on 21 January 2014
Mr Puggsly said:
RawrJa said:

People are being misledthough. What Microsoft is doing is false advertising.

How?

Advertising is not a review.

? This isn't about reviews.

"You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video." Completely fine and to be expected  in advertising.

"You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above." Not fine.

This is in violation of the FTC guidelines that call for full transparancy when an endorsement is made.



Devil_Survivor on 21 January 2014
Mr Puggsly said:
Figgycal said:

I'll repost my comment since you missed it:

OP is missing the bit that actually makes this news worthy: The arrangement as described might go against the Federal Trade Commission's (FTC) guidelines for the use of endorsements in advertising, which demand full disclosure when there is "a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement."

As long as people aren't being mislead, I don't see anything wrong.

So make a video talking about the console, talk about the games you're playing, and avoid shitting on the products. That seems like pretty straight forward advertising to me.

That's the point, people are being mislead by these youtubers because they are not disclosing the fact they are getting paid are not allowed to said anything that might be precieved as negative about the Xbox1. These youtubers have audiences who trust thier opinions and in effect they are being lied to by the youtubers by not having a disclaimer saying look I'm getting paid by MS and Machinma to promote the Xbox1 and I cannot say anything bad about it. If they were to do that then there wouldn't be a problem.



 

GribbleGrunger on 21 January 2014

I'm going to be diplomatic here and assume some people just don't get it.



 

The PS5 Exists. 


Figgycal on 21 January 2014

"This video is brought to you by the Xbox One".

A disclaimer in the description.

Anything to show that the youtuber is being paid to promote the Xbox One.