Microsoft paying YouTubers for positive Xbox One coverage ( edited with more info )

[Devil_Survivor]

Mr Puggsly said:

Figgycal said:

I'll repost my comment since you missed it:

OP is missing the bit that actually makes this news worthy: The arrangement as described might go against the Federal Trade Commission's (FTC) guidelines for the use of endorsements in advertising, which demand full disclosure when there is "a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement."

As long as people aren't being mislead, I don't see anything wrong.

So make a video talking about the console, talk about the games you're playing, and avoid shitting on the products. That seems like pretty straight forward advertising to me.

That's the point, people are being mislead by these youtubers because they are not disclosing the fact they are getting paid are not allowed to said anything that might be precieved as negative about the Xbox1. These youtubers have audiences who trust thier opinions and in effect they are being lied to by the youtubers by not having a disclaimer saying look I'm getting paid by MS and Machinma to promote the Xbox1 and I cannot say anything bad about it. If they were to do that then there wouldn't be a problem.