Microsoft paying YouTubers for positive Xbox One coverage ( edited with more info )

[Normchacho]

Mr Puggsly said:

Normchacho said:

 

2. There is a big difference in just some guy on tv eating a burger and a food critic giving the burger joint a raving review because he was paid to. This akin to a company paying people to put fake reviews on websites to make the product look better. Technically from a legal standpoint it's worse.

Your example is bad because MS isn't doing that.

They're simply getting people to discuss the product and avoid saying negative things, not make a review.

They are telling people to promote there product and are not allowing them to say they are being paid to do so. What would you call someone making a video where they give an "impression" on a product? It's certainly not an add.