| morenoingrato said: What the fuck? I can't believe they spent that much just to secure the name E.T. |
E.T. was a big deal in 1982. It was the biggest movie of the year and a cultural phonomenon. Although the cost to secure the rights may seem outlandish, it makes business sense when you add up the cost of development and distribution. Games back then were typically made by one or two people. The development time was no more than a few months and in E.T.'s case, a few weeks. Given the low development budget of games back in 1982, how much games sold for (not too different from today's cost), what Atari expected to sell, and the fact that Atari was both the publisher and developer of the game meant that E.T. was going to be a huge money maker.
There were of course problems. One, Atari didn't give a damn about quality and two, even though E.T. was a powerful license, it wasn't a good property to base a game off of.
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