You are correct to some extent. We can't say this applies to all publishers and IP's.

Apple said Samsung was copying them because their phone had a screen and buttons... Apple also won the lawsuit...

no problem.   when i read things like..

While DLC is actually a really good idea if implemented right there has been some pretty shady tactics over the years which includes Day 1 DLC.  So as long as youre understanding me on this, to get the full game with many games today, you have to pay the ful $60 price and then on top of that pay for day 1 DLC making it anywhere from $70 to $100.  This is kind of ridiculous since all this could have just been included in the first place.

...i just hate that sense of entitlement.   without the prospect of DLC that content could have never existed at all as developers have to make choices about what they can/can't create to develop a game on-time and on-budget.

when ps4 launched and the ps4 camera or second controller wasn't in the box but rather availible as a seperatly purchasable accessory (day 1) no one questions it.  people inheritly understand that more product equates to more cost and therefore more price.   so why the fuck that concept is completely disregarded for digital products is just beyond me.   5,000 people could have worked for 15,000 man-years to create more and more and more but if the result costs any more than $60 those evil, greedy developers are trying to screw everyone!?!  ./rolls eyes

Apple were suing for the likeness, not that it had a screen and buttons.

Apple was suing on the basis that they have a patent on "rounded corners with a button" for phones.  With that said, there's a reason they didn't win outside of the U.S.