People were saying the same thing about LCD sets back when, but yeah I hear ya.

Shame plasma can't do 4K at the consumer price points. They would be a nice stop gap until OLED gets down to acceptable price point at 4K.

As is we are stuck with LED/LCD crap for at least 5 more years in terms of 4K.

Wasn't that the point of the venture? The company that develops the cheapest way to upscale the manufacturing process is the company that will corner the market by having the cheapest TV sets.

It took sony and panasonic 2 years with no result. It would have been really good for both of them. Would've given them both a much stronger foothold in the industry, considering they'd have the advantage for at least a year plus.

If Sony and Panasonic could figure it out then chances are so could the other manufacturers.

In any case having better tech than the competition isnt Sony's problem (dont know about Panasonic) especially when it comes to TV's. Realistically this wouldnt have done much to help either of them. At the end of the day its the same issues with selling TV's.

Doesnt really matter though since they failed.

*sigh* the only thing you're right about is that it doesn't matter. Everything else, completely wrong.

Look, you like Sony. You're a friend to me. Don't make me take off the gloves. :P

No, im completely right. If you think having a tech advantage is going to help Sony in any significant way with regards to television then you grossly misunderstand what the issue is with Sony and why they lose to competitors like LG and Samsung.

And please dont ever associate myself with you. I might be pro Sony but not every single post of mine spins things to make Sony seem better.

Go ahead take your gloves off. I always beat bias people. Its the ones who call things the way they see it that i dont mess around with on here

A shame, it will be a while longer before I upgrade the tv.
No competition, no pricing, it will be a while before this hits the shops.

Their 55" 1080p OLED has a srp of $11k, and still has some problems (bad motion resolution and some brightness uniformity issues)

Anyway Panasonic to focus on 4K is good for me, it's about time they release a 4K projector.

This joint venture was always about finding a way to beat the Korean manufacturing process. Sony and Panasonic (And Optronics-should you care for a more in-depth history lesson) were working on new mass-production techniques in order to give them a leg up on the koreans, who a) have a better currency for international trade; b) are already able to make larger and cheaper screens with sheer strength of money.

Japan was already behind in manufacturing technology. Get it straight, the only thing being worked on here was manufacturing. I don't know why you would start chiding me about Sony not needing tv technology, that wasn't even being discussed. Had you been paying attention to anything that's been said (or had you any clue about what you were talking about) you'd know that this partnership was never specifically about OLED. It may have well been about peanut butter. The point is that it was about manufacturing of the OLED, and yes, manufacturing processes can be patented, and no, another company cannot simply "catch up".

You make it seem like this is a warner brothers cartoon show replete with Acme rockets and portable holes, which interestingly enough mirrors your level of professionalism in response. Your answer? 'Oh the Koreans will find a way to do it better...as usual.' HA! You really are hilarious. You postulate that Sammy and LG will go out of their way to develop new technology for a market they already dominate. Brilliant.

It would be like saying Samsung is coming out with a new console next year and Nintendo will then make a new system to keep up with them. Nonsense.

Call it like they see it? The mantra of an ignorant man.

EDIT: Oh yeah, and bias? You're the one trying to downplay the significance of this. "Oh well it wouldn't have mattered anyway". Yes it would have mattered. This is not good news for Sony. This is not relief. This is bad news for their television department. The failure of this venture means that Samsung and LG are going to control the OLED market completely, which is soon to be the biggest television market in the world for the next 5-6 years at least. I'm the realist here. I have facts, perspective, and understanding of the content material. You have jokes.

Plasma is pretty much the same price from 42" to 60".
I guess you could stitch 4 42" panels together to get a 84" plasma tv that still sorta fits in your living room. At $2400 that's not far off from what I paid for my 34" HD ready CRT tv back in 2002. However you'll end up with a 1000 watt monster... (That million dollar 4K plasma tv TH-152UX1W consumes upto 3700 watt)