You have to understand, with the past-gen, declining IPs and the Wii U, that success in video games (or any other domain) is not just about marketing, and sales: there's a genuine interest in quality, honnest business approach vs milking and creativity that makes a product or brain accumulate more or less appeal and image credibility.
Well Nintendo's cheap approach might have worked with the Wii, third-party publishers strategy of releasing their exclusive IPs on multiplatforms, the many milking of franchises (Resident Evil, Metal Gear, Street Fighter, Super Mario etc...), or the DLC/Season Pass/Microtransaction schemes...are all dooming the publishers to sell less, have their franchise destroyed, their value gone, hence the coming crisis of the VG market.
One of the solution I think, it's to stop being such an opportunistic bitch, and choosing a solid platform with big user base like Naughty Dog, Bungie, Quantic, or Turn10 do instead of trying to release games indicernably on every console, which makes the IP lose appeal for the current but also its coming games or updates.