By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony Discussion - I Believe the PS4 Price in Brazil is Just Marketing (Bad and Disrespectful) - Sony Maths Out

Sony Statement:

"We have read thousands of your comments and heard your frustration loud and clear about the PlayStation 4 retail price of R$3,999 in Brazil. We want to emphasize that it isn’t in the interest of Sony Computer Entertainment America to sell PS4 units at this high retail price, as it’s not good for our gamers and it’s not good for the PlayStation brand. We have always maintained an open and honest dialogue with PlayStation Nation in Brazil, we want to be fully transparent as to what makes up this price, so gamers can be fully informed and make their own conclusion.

There is a lot of confusion and inaccurate information spreading online about Brazil’s import tax policies online and the PlayStation 4 retail price, so we’d like to set the record straight: of the R$3,999 gamers pay, 63% of the retail price goes to offset the various taxes that are applied in the process of importation. Some do not consider the IPI on the distributor price and PIS/COFINS on retailers price and much less, include the ICMS and ICMS-ST taxes. You can see a true breakdown of the price model at Valor Economico http://www.valor.com.br/empresas/33111.... The other 15.5% goes to retailer margin and 21.5% to PS4 Transfer Price (equivalent to USD$390).

We will continue to talk with the relevant government agencies to help us reduce the heavy tax burden that gamers, retailers and Sony Computer Entertainment America are paying. Our primary focus right now is to ensure we are in full compliance with Brazilian import tax laws and look ahead the opportunity to locally manufacturing the PS4, which will significantly reduce the retail price. Sony Computer Entertainment began locally manufacturing PlayStation 3 in Manaus this past May and it immediately made PS3 more affordable to gamers in Brazil. PlayStation is fully committed to Brazilian gamers and we are proud of the strong relationship we’ve been able to build over the years. We are doing everything possible at this moment to reduce the PS4 price for you. Thank you for your thousands of passionate comments...we are in this together!"

From Kotaku.



Around the Network

I don´t think this price will change at all



My grammar errors are justified by the fact that I am a brazilian living in Brazil. I am also very stupid.

......Ethomaz if make you feel better ....in your neighbor country Venezuela PS3 cost around 2000/2200 US$ ...so PLAYSTATION 4 will be around mmmm...3500 or 4000 US$

So i know that feel bro T T



Josekenshin said:
......Ethomaz if make you feel better ....in your neighbor country Venezuela PS3 cost around 2000/2200 US$ ...so PLAYSTATION 4 will be around mmmm...3500 or 4000 US$

So i know that feel bro T T

Are your country trying to steal the TOP spot of Brazil?

"THE MOST EXPENSIVE PS4 OF THE WORLD"



ethomaz said:
Josekenshin said:
......Ethomaz if make you feel better ....in your neighbor country Venezuela PS3 cost around 2000/2200 US$ ...so PLAYSTATION 4 will be around mmmm...3500 or 4000 US$ 

So i know that feel bro T T

Are your country trying to steal the TOP spot of Brazil?

"THE MOST EXPENSIVE PS4 OF THE WORLD"

 

Dude you lost this battle......nobody can fight against the Hugo Chavez Economic Legacy ....LOL