While not a big selling pint, I would be curious to actually bend it and see how it does not cease the screen.

The most apparent benefit is the idea of a "roll-up" display which takes minimal space in transit and unfurls into a nice, big viewing area.

I've long suspected that the prospect of such displays underestimates the value of rigidity in many applications (imagine how awkward it would be to use a tablet that flopped around like a newspaper), but that may be a solvable problem.

I actually have one idea for the contest samsung is holding:

http://www.engadget.com/2013/08/14/samsungs-flexible-display-contest/

But since I actually know how to come up with a prototype, I think I'm gonna just do it myself along with a friend and put it up on kickstarter with a ridiculous high goal just to gather attention and see if a tech giant buys it.

The only thing is, I need the bendable screen because the whole purpose of the idea is because the device can be applied to any curved surface. And I can't buy just 4 or 5 screens from samsung or LG - the only companies that I know of that are getting into foldable screens mass production.

So the whole thing is in hold :(

Rollable phones/tablets/phablets is also what I'm most exited too...though, my excitement is running bit thin, it's been so long since this concept was first displayed, and 5 years later nothing similar is on the market.

Once (hopefully) they do come out, I'm thinking all this giant screen phone era will be so much laughed upon.

Trouble is, a larger screen is only one of the reasons those phones are giant. The other is to accomodate large batteries to supply ever-hungrier SoCs and radios along with that huge screen.

So the display rolls up. Where do you put the battery now? And OLED hasn't proven to be any more power efficient than LED-backlit LCD, so a phone that folds out into a phablet will have terrible battery life.

I don't know, not so thin body as in current smartphones, and differently shaped battery? People forget that not so long ago, regular phones were quite thicker, and fitted hands way better than smartphones. Once you get rid of large screen, you can make bit fater, but narrower rectangular phones that will draw very little battery when closed and operating as a phone...once you roll them out they can actually switch to main SoC.

I seriously do not understand how a curved screen will help Samsung compete against Apple but the end result seems to be rather sleek indeed. Samsung might have come up with the ultimate device within its range but until the launch, with the iPhone 5s and 5c are to me the market leaders.