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Forums - Gaming - Tomb Raider, Sleeping Dogs and Hitman: Absolution declared “commercial failures” by Square Enix

oniyide said:
Incubi said:
richardhutnik said:
Panama said:
They did the impossible and made TR relevant in a generation with vastly different tastes from prior generations and yet it was a commercial failure. How not to run a gaming company 101 by Square Enix.

What Square Enix is doing IS what the videogame industry is doing.  They are increasing production costs to try to out quality others and become huge sales.  Idea is to have an immersive experience, and try to match Hollywood with production.  Idea is NOT to keep costs now, but see what your marketing types tell you what people want and give it to them.   Look around, and who is really doing anything well, Ubisoft and Activision?  Not many are.  Others seem to be the small, Indie studios who do stuff, and hit it big.  Idea is to hope you pull off a videogame version of The Purge.  Low dev costs but then it hits and makes a nice profit.  

This is actually what johnlucas has been preaching. Their business models aren't sustainable. The amount of sales these superbuget AAA releases needs in order to make an acceptable profit is ludicrous. If these games are expected to sell in the millions, someone is going to have to tap out and port their games to WiiU. Especially if the Xbone and PS4 isn't selling fast enough. What happens when a single AAA superbudget game tanks like some superbudget AAA hollywood releases sometimes do? The fact that sales on Nintendo 3DS is what keeps SE afloat is nuts. Still they're so far refusing to give Nintendo their full support? 

if anything doing that will increase budget even more since they have to spend more money on a port for WIi U and lets be real, you think a Wii U version will make up for the million copies they didnt sell? Have you seen the sales for multiplat games, none of them are even close to a million. COD isnt even at half. The problem has nothing to do wiht not supporting Wii U and everything to do with having unrealistic expectations and budget. Its freaking Tomb Raider even the best games in the series never sold anywhere near what SE wanted, someone in their is very stupid, hell the series peaked at number 2

I might as well jump in here.  If ALL johnlucas was saying is that the business model followed that results in these losses is a problem, I would agree.  The problem johnlucas has is that he feels Nintendo is somehow immune to all this, everyone is going to fold up shop BUT Nintendo, and we go back to post-crash 1980s era with Nintendo having everyone on board with them.

Thing I see is, if it gets THIS bad, Nintendo will also be crippled.  Nintendo stands on its own merits.  There is little indication people just want a marginal upgrade and a second screen.  And 3D wasn't all that either.  I think one needs to be very concerned about things.



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Zekkyou said:
You have to wonder how much they spending on these... Like bananaking21 said, If Naughty Dog can pull something like TLOU off and consider 3.4 million "exceeding expectations", you would think SE could pull off these games for a lot less.


From what I've heard Tomb Raider didn't cost that much to make, but SE went way overboard with the advertising for the game, if they didn't spend to much on advertising then I think it would have been a sucess. 



Well, serves them right to make a action flick game instead of a TRUE CRIME sequel as I wanted.



My grammar errors are justified by the fact that I am a brazilian living in Brazil. I am also very stupid.

This thread makes me want to cry.



Sleeping dogs and hit man yes. Square needs to make a creditable jrpg before they complain about expectations.



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KingdomHeartsFan said:
Zekkyou said:
You have to wonder how much they spending on these... Like bananaking21 said, If Naughty Dog can pull something like TLOU off and consider 3.4 million "exceeding expectations", you would think SE could pull off these games for a lot less.


From what I've heard Tomb Raider didn't cost that much to make, but SE went way overboard with the advertising for the game, if they didn't spend to much on advertising then I think it would have been a sucess. 

Advertising?   I don't recal seeing any advertising for Tomb Raider.

There must have been some since you said so, but if they spent so much why isn't it thrown down my face like a new Call of Duty or Halo?  Really those are the only games I ever see advertised?  I never see any adverts during primetime tv.



Tomb raider must be damn good if 4 million was considered a failure. I want sleeping dogs too. I'll pick them up for pennies on steam sale :D get ur shit together SE



You gotta be kidding me. Those games sold pretty well, especially Sleeping dogs being a new IP and got plenty of get good scores too.



"Trick shot? The trick is NOT to get shot." - Lucian

Tomb Rider and Hitman sold more than 3 million copies and still weren´t profitable.
I wonder how many AAA titles out there share this same fate.



irstupid said:

Advertising?   I don't recal seeing any advertising for Tomb Raider.

There must have been some since you said so, but if they spent so much why isn't it thrown down my face like a new Call of Duty or Halo?  Really those are the only games I ever see advertised?  I never see any adverts during primetime tv.


At least in the UK, Tomb Raider advertising was completely over the top.  Every_single_ad_break I'd hear "Mayday, Mayday, this is Lara Croft of the Endurance" yada yada.