One of my best friends lives down south and it would be cool as hell to take in a game together. He currently only has a PS3 though and I don't know if he's gonna stay with PS next gen. I keep bombarding him with cool X1 related vids though, trying to get him to join the Xbox fam.

I agree, the Fantasy Football real time tie in is amazing.  Plus you can skype and gloat your friends when that happens?  Amazing, just amazing. I saw millions of consoles sold when they annouced this.

I think people have no idea how powerful this is.

Does non-American Football (Soccer) have similar such Fantasy Football leagues?

I think they will do a follow commercial where the guy who lost the fantasy football, will rematch in one of the Madden Football games on the Xbox One.

If I was running their Ads that's what I would do.

Yeah, you can.  I'd call it post-processing.  You're constantly listening, while reading.  You give an auditory response, like "yeah" every now and again, then after the person is done talking, you pause the video, stop reading, then respond. 

Hell, I'll give you one better.  While watching a British TV show, "The Scheme", I used Google Maps to pinpoint where the people in the show lived, while talking to a friend from Scotland.  I've never set foot in East Ayrshire, or Scotland for that matter.  Yet I showed him and another friend that lived in the city The Scheme was filmed in, the exact locations. 

Yes, I can multi-task.

There are other examples, but I won't go into them.

The intention of the commercial is to get the consumer to say, "What is this?"  Theyy are better served by a curious customer, rather than saying "This is the Xbox One!", because then the follow-up question is what is an Xbox One?  And depending on who answers, their response is going to be "A video game console.", which isn't how Microsoft wants to pitch the console the demographic.

I think they'll probably follow-up this ad with a TV specific one, and then a Skype specific one. 

Then, on certain channels you'll see gaming specific advertisements.  Cartoon Network, Nickelodeon, Nick Toons, Comedy Central, etc.  Channels geared toward the 13-24 male demographic. 

Fitness advertising would be added to the Skype and TV ad rotation for channels geared toward females. 

I suspect an ad showing off the power of Kinect, albeit subtly will probably also pop-up.  Though it may be no different than what you just saw in this ad.  "Xbox On".  So maybe look for reference to Kinect being used either in-game, or for doing something on the console, like watching a show or a voice command in a game.

Yes, it is a video game console, but it is also many other things.  I would show the other Kinect features too, like being able to speak and have it mute, pause, or increase/decrease the volume. 

Skyping with Grandma.  How it adjust to bring in new family members into the view.

Working out, switching to Sesame Street Kinect when the kids get home.   Family playing with Zoo Tycoo Kinect. 

So many options!  I kinda wish I was on the advertising team sometimes.

Wow that was a terrible song. As a football fan I guess the commercial was ok. I just hope that this is only for football games and they have another game-centric commercial coming later. The Greatness Awaits ads for PS4 have been amazing.

This is a pointless advert. They are trying to hook in early adopters with fantasy football and Skype? No one would consider spending $500 for what you see in the advert.

They need to focus on advertising to the gamers for the first year at least. Once the X1 actually has a nice install base they can push these features as the differentiator. But people buying now are going to make the decision on the games available.

This advert would be great 2 years from now.

Thats a great commercial, but the timing seems off.

If you don't have an X1 pre-ordered at this point, you aren't going to get one on Nov 22nd. Heck, you probably won't be able to find one on a store shelf until 2014.

People who aren't aware of the X1 yet (aka the people this commercial is aimed at) will see the commercial, try to go to gamestop/best buy/walmart to get one, and the guy behind the counter will go "oh you would have needed to pre-order this a while ago to get it on the 22nd"

Still, its a well done commercial, got me hyped for football

This snapping to Skype while watching the game thing is really good, if only Skype wasn't behind a paywall...I'd rather just use my laptop to skype while watching a game. I don't understand why Microsoft puts Skype behind a paywall when they are the ones that own it -.-