This is a pointless advert. They are trying to hook in early adopters with fantasy football and Skype? No one would consider spending $500 for what you see in the advert.
They need to focus on advertising to the gamers for the first year at least. Once the X1 actually has a nice install base they can push these features as the differentiator. But people buying now are going to make the decision on the games available.
This advert would be great 2 years from now.
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