Nfl on xbox one commerical

[Zappykins]

Adinnieken said:

The intention of the commercial is to get the consumer to say, "What is this?"  Theyy are better served by a curious customer, rather than saying "This is the Xbox One!", because then the follow-up question is what is an Xbox One?  And depending on who answers, their response is going to be "A video game console.", which isn't how Microsoft wants to pitch the console the demographic.

I think they'll probably follow-up this ad with a TV specific one, and then a Skype specific one. 

Then, on certain channels you'll see gaming specific advertisements.  Cartoon Network, Nickelodeon, Nick Toons, Comedy Central, etc.  Channels geared toward the 13-24 male demographic. 

Fitness advertising would be added to the Skype and TV ad rotation for channels geared toward females. 

I suspect an ad showing off the power of Kinect, albeit subtly will probably also pop-up.  Though it may be no different than what you just saw in this ad.  "Xbox On".  So maybe look for reference to Kinect being used either in-game, or for doing something on the console, like watching a show or a voice command in a game.

Yes, it is a video game console, but it is also many other things.  I would show the other Kinect features too, like being able to speak and have it mute, pause, or increase/decrease the volume. 

Skyping with Grandma.  How it adjust to bring in new family members into the view.

Working out, switching to Sesame Street Kinect when the kids get home.   Family playing with Zoo Tycoo Kinect. 

So many options!  I kinda wish I was on the advertising team sometimes.