You may not, but IRU-BRU actually owns the soft drink market in Scotland by a large margin over Coca-Cola. 

I also don't believe a lot of people drink it straight, I think more often than not it's used as a mixer.  Though don't hold me to that, I've never tasted it and I've never set foot in Scotland.

i've just seen pictures of horny Scottish co-eds (i.e. girls) and their rooms at uni being nothing but empty spirit (alcohol for us yanks) bottles and IRU-BRU bottles.

Before you ask, I'm old, not dead.

LOL!  I'm not a Bear's fan, but I for damn sure ain't a Packer's fan. 

I am an every hopeful Lion's fan.  1 - 0  over the Vikings!

You're right absolutely right.  This commercial isn't for the people that have already pre-ordered the Xbox One for $500 so they can have it on Day One.  Because those people have already made a commitment to purchase the Xbox One.  The person this advertisement is for is for an affluent older male.  Someone educated, with a career, a steady, well-paying job, that enjoys football a lot. 

So, you don't think it's easier to just say Xbox: Snap Fantasy League while you're watching the fricken game to bring up the your player stats?  To you it's easier to go, run and get your computer, or grab your smartphone, take your attention away from the TV, miss the game winning play, to review your league info?  Sure. 

There is a segment of the population that I imagine will like this.  While I have one brother in-law that is too frugle to spend money on this, I have another that would very likely do so, considering their DVD player just died and they're surviving on an ancient VHS/DVD player.

I know if my niece found out that the Xbox One had Skype on it, her parents wouldn't be able to get her to stop using it.  I'm certain the only reason she doesn't use it on her phone is because she isn't aware that it's available.

I know, I lived there and aware of the culture.  I don't care for fizzy drinks (coke/soda/cola/pop...depending on where in US you live) in general so have to qualify that.

I am also aware of Scottish co-eds, those ladies must have three inch skin to wear those skirts up and down Sauchiehall Street on a chilly Saturday Night. 

It's a great big hobby for many people.  I know, some of my family is super into it, and when one of my bro's sees the commercial he is going to start campaigning his wife to get one.  He will watch  a game on the big screen, and have another TV going with another game. 

Fantasy Sports work because you get to pretend to be the greatest coach - from your armchair.  You get to make your ultimate team for the year an see how your players do.  With what Microsoft is showing, is quick updates too.  Say a player gets injured - you might lose them from your team.  Conversely, if a player has a few amazing games, they might get upgraded and help your team do better.

It is Huge in the states.  Almost as big as coffee is for some people.  Have you ever seen a gardener that is really into planning their garden? Or a Stock picker, that goes on an on about their stocks, or a traveler - planning and talking about the places they want to go.  It's sort of like that for sports fans.  It makes they feel like they are more connected with the game and have more of a passion about it.

If you have ever watch gamblers watch a horse race they have bet on, that's sort of the passion.

Really? I want to say great mind think alike, but not sure what you are referring too.

Many NFL fans will pay $299.00 for the DirecTV NFL Sunday ticket thing.  Even if they don't watch many games.  I know the exclusivity of NFL was a tremendous aid for helping DirecTV Grow.  http://www.directv.com/sports/nfl?lpos=Header:3 

That isn't anything they get to keep.  No hardware or anything.  The Xbox One doesn't seem that expensive by comparison.  Especially, after the game, let the kids play Zoo Tycoon while people go an armchair quarterback about the game.

Damn the trolls have hit that video hard, so many dislikes, I didnt watch it cause my volume is playing up but is it really that bad?

The Packers (they suck) vs 49ers game on Sunday was the most watched item in TV since the Academy awards last winter. Gives you a little hint why MS has something with Xbox One and the NFL.