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Augen said:

Canot stand the stuff, still find it amusing when the snowman nicks that kids Bru though.

You may not, but IRU-BRU actually owns the soft drink market in Scotland by a large margin over Coca-Cola. 

I also don't believe a lot of people drink it straight, I think more often than not it's used as a mixer.  Though don't hold me to that, I've never tasted it and I've never set foot in Scotland.

i've just seen pictures of horny Scottish co-eds (i.e. girls) and their rooms at uni being nothing but empty spirit (alcohol for us yanks) bottles and IRU-BRU bottles.

Before you ask, I'm old, not dead.