lol there is a huge PS4 + FIFA 15 ad campaign on German TV right now. Pretty funny how MS pays for exclusivity deals and then there are still FIFA ads on TV helping PS4 more.
How does Sony do it? They simply pay Media Markt (like BestBuy) for the campaign which is pretty much the same effect as if they would have own ads.
But like always I'm sure MS guys responsible for this market will once again fail to see how Sony does it and will never do something similar here even if the same will happen with ads for CoD and so on...








