"With the right development and direction, a new Gears of War game could revitalize the franchise as well as giving gamers even more of a reason to purchase."
Where could this franchise possibly go after the ending in Gears 3? Since half the studio left after Gears 1-3, I feel like this is MS just trying to take advantage of an established IP. I think they should let it go though, as a hardcore Gears fan, I don't want to see this franchise get butchered.
The only possibly thing I could like is a spin-off totally focused on multiplayer (like Battlefield 2). But adding more unnecessary things to the story, which already ended and closed in the third entry, is a big mistake.
No closing the story arc was a great move in Gears 3. Not every franchise needs to see biannual iterations. What they should have done, if anything, was make a different story arc during the first 3 games, so they could make a very different trilogy in the future (like what Mass Effect is doing).
To be honest, I'd rather see Epic shift to a new IP, and be done with Gears, or really cut down on the rate Gears games release. Naughty Dog made The Last of Us, and I think Epic should do something similar to push the Unreal 4 engine.
Plus there is always room for a sequel, Super Metroid ended with the destruction of the last Metroid, yet we still saw Metroid Fusion.