Thinking a bit mor about AMD's pricing, there may be one very, very small chance to success, at least with the 9070XT, that could also explain their to be confirmed pricing: the 10% tariff in the US.

We haven't really noticed if that has already been added to the price of the Nvidia cards because, with all the lack of stock, prices skyrocketed anyway. After all, those priced were announced before Trump put those tariffs, but when it comes to AMD, because they still have to reveal them, tariffs could have been already added to the MSRP.

IF that was the case, then a $699 9070XT suddenly becomes more appealing than a $749+10%=$824 5070Ti.

But I have no problems admiting that it's a long shot, and it still wouldn't explain why the 9070 is supposed to be more expensive than a 5070 with tariffs.

What I find annoying about Radeon is their entire purpose these days is basically "keep Nvidia prices in check" for some models. They lack innovation, motivation and really any cares about practically anything other than maybe consoles and niche products in the consumer space. It's like is all they are happy with just sliding in between Nvidia's product stack?

Like Nvidia has been going overboard with their fake frames and marketing which rightfully should be laughed at. But the irony is that Radeon is having problems producing "real frames" that can keep up with GPUs that have like 60% less cuda cores than their top die. It is utterly insane. On top of that, they are so late to the Ai and Ray Tracing race that people call Ray Tracing "RTX" and DLSS is considered an essential feature with modern games in the PC space.

And the biggest irony is that despite having like 95% of their revenue from Ai, Nvidia continues to innovate and bring new features to PC space. Yea they sure like to lock some of them to their latest generation but then you have FSR4 where RDNA 3 might not even get it. Meanwhile a 2060 is getting the latest revision of DLSS 4 which according to HUB, DLSS 4 Performance looks better than DLSS 3 quality. Meanwhile PSSR, XeSS and probably FSR4 are all struggling to match DLSS 3.

So it's like, what's the point of going Radeon? Just to save $50? $100? Radeon should be focusing on giving Nvidia users such a deal that they can't refuse. That is what happened with Ryzen and that is why Ryzen is as big as it is today. AMD gave intel users 8 cores 16 threads for the price of their i5 with 6 years of cpu upgrades on a single socket, something that Intel refused to "go down to" and it is biting them in the butt. With Radeon on the other hand, it's like "we are happy to have single digit market share and bring features Nvidia introduced 7 years ago." Endless amounts of facepalm every generation lol.

It comes to down to monetary/R&D committment. AMD put almost all their energy behind their CPUs. Which, to their credit, has paid off tremendously. Despite not having the money to match Intel, they were able to punch them in the mouth. The Radeon division doesn't get that same energy. Nvidia is so large a company that even the minimal dollars, from a percentage standpoint, they committ to gaming is dwarfs what AMD can commit. So instead of doing what they did against Intel with their CPUs, committ as much as they can. They've seemingly resigned themselves to Nvidia's scraps. If AMD's attitude towards Radeon matched their attitude towards Zen, they'd be poised take a serious chunk out of Nvidia's marketshare and mindshare with all these Blackwell miscues Nvidia is having. 

Even with their current RDNA4 hardware lineup, they could make signicant gains. However, they'd have to play their cards right. And no one should have confidence that they'd do so based on their history. A $550 9070XT and $450 9070, would be making the best of their current situation. 5070Ti performance for 5070 pricing would be a way for AMD garner the markets attention. They won't do that though. Even $600 and $500 would be solid. I hope they prove me wrong. Unfortunately, they'll likely go for $700 and $600 price points. This will just cause people that were considering giving them a shot, to wait for Nvidia to get their house in order. 

For me personally, I was wondering what caused the issue this time around. I can't stop wondering if the site isn't overloaded with scripts that may negatively interact with each other to some degree (and make the site heavy and long loading times) and if it wasn't time to completely rewrite the site from the ground up.

I mean, the Lighthouse scores (which tests best practices of websites) of this very page was pretty abysmal:

Especially on the performance, but also on accessibility and security, there's quite a bit of work to be done.

It feels like one of those things where because they are profitable in the CPU space and likely making money from semi-custom SoCs like with PS5/Xbox/Deck, they would use this opportunity to attempt to take market share away from Nvidia. Like the fact that they are profitable should be the time to play some risks as we seen how big the GPU market really can be, especially with Ai. This is the time when they can afford to take a hit at the profit margins with Radeon and I am pretty sure that even if they were to sell it at $550 for 9070XT, they aren't losing money. And it's not like we are asking them to divert all their resources from CPU to Radeon but I think they can certainly divert more or even keep the same amount, just take a hit on profit margins.

Cause if Intel ever finds a secret sauce and AMD ends up in the back foot again in the CPU division, they will be wishing they invested more into Radeon since Radeon one was of the reasons they were alive during the FX era while they got Ryzen going.

I wish AMD, Intel and NVidia also had MSRP in other currencies like console manufacturers do, like in Euro or Yen, so we could see the effect of such tariffs or lack thereof.

Nah. That's not going to happen.
AMD will need to continue to build GPU's for all it's other markets.
It's GPU technology is literally tied to each and every single other part of it's business and is a literal requirement for AMD to remain competitive from Desktops to Laptops to Servers/Data Centers and Workstations.

I.E.:
1) Consoles. - AMD's big success story over recent decades and helped keep the company afloat when Phenom and Bulldozer failed, if AMD still wants those contracts, it needs to keep investing in GPU's.
2) DCGPU. - AMD's Data Center has been seeing impressive increases in revenue of about 15-20% year on year and has been a shining light on it's GPU ambitions, seeing good returns. (Although not as spectacular as nVidia)
3) Integrated graphics. - AMD is betting big on performant integrated solutions that will eat into low-end/mid-range discreet GPU marketshare, most recently with the likes of Strix Halo and Z1 Extreme.

It's the Data Center, that is the key lucrative market here.

And GPU's in terms of addressable market is actually larger than CPU's now, which is also why Intel has invested heavily to enter the market.

Consequently... Whenever a company has historically scaled back R&D on GPU's, abandoned the discreet market and started to focus solely on integrated graphics, their offerings tended to wane over successive generations, AMD is unable to do that now that Intel has entered the discreet game and ARM is as prevalent as it is.
Competition is what will keep things pushing forwards.

Oh, but they do that. It's just that prices in Europe change from one country to another because we have different VATs. For example, Germany has a 21% tax while in Spain it's 21% and in places like Sweden is 25%. It's impossible to have only one MSRP for "Europe".

And, on that matter, the PSV (Precio Sugerido de Venta - Suggested Retail Price) of the 5090 in Spain is 2369€, with the 5080 being 1190€.

One point of view that popped into my mind is that AMD might be worried exactly about Nvidia responding to more aggressive pricing, because I bet Nvidia can afford to do just that. If that happens, the situation will still be the same as it is now, with both making less money, which probably hurts AMD more. Might be a dumb idea, since I don't follow the market all that closely, so feel free to shoot down this idea.

Idk what mindset Radeon has but it's one that no one knows. Cause the issue is they are making less money just by having 10% market share when they could have 20 or 30%. If they are that afraid of competition when competition is doing every possible thing wrong, then idk what to say other than I hope Intel saves us lol.