| Random_Matt said: https://videocardz.com/newz/microcenter-lists-radeon-rx-9070-series-rx-9070-xt-starting-at-699-rx-9070-at-649 |
Nah. That's not going to happen.
AMD will need to continue to build GPU's for all it's other markets.
It's GPU technology is literally tied to each and every single other part of it's business and is a literal requirement for AMD to remain competitive from Desktops to Laptops to Servers/Data Centers and Workstations.
I.E.:
1) Consoles. - AMD's big success story over recent decades and helped keep the company afloat when Phenom and Bulldozer failed, if AMD still wants those contracts, it needs to keep investing in GPU's.
2) DCGPU. - AMD's Data Center has been seeing impressive increases in revenue of about 15-20% year on year and has been a shining light on it's GPU ambitions, seeing good returns. (Although not as spectacular as nVidia)
3) Integrated graphics. - AMD is betting big on performant integrated solutions that will eat into low-end/mid-range discreet GPU marketshare, most recently with the likes of Strix Halo and Z1 Extreme.
It's the Data Center, that is the key lucrative market here.
And GPU's in terms of addressable market is actually larger than CPU's now, which is also why Intel has invested heavily to enter the market.
Consequently... Whenever a company has historically scaled back R&D on GPU's, abandoned the discreet market and started to focus solely on integrated graphics, their offerings tended to wane over successive generations, AMD is unable to do that now that Intel has entered the discreet game and ARM is as prevalent as it is.
Competition is what will keep things pushing forwards.
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