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[Jizz_Beard_thePirate]

Darc Requiem said:

Jizz_Beard_thePirate said:

What I find annoying about Radeon is their entire purpose these days is basically "keep Nvidia prices in check" for some models. They lack innovation, motivation and really any cares about practically anything other than maybe consoles and niche products in the consumer space. It's like is all they are happy with just sliding in between Nvidia's product stack?

Like Nvidia has been going overboard with their fake frames and marketing which rightfully should be laughed at. But the irony is that Radeon is having problems producing "real frames" that can keep up with GPUs that have like 60% less cuda cores than their top die. It is utterly insane. On top of that, they are so late to the Ai and Ray Tracing race that people call Ray Tracing "RTX" and DLSS is considered an essential feature with modern games in the PC space.

And the biggest irony is that despite having like 95% of their revenue from Ai, Nvidia continues to innovate and bring new features to PC space. Yea they sure like to lock some of them to their latest generation but then you have FSR4 where RDNA 3 might not even get it. Meanwhile a 2060 is getting the latest revision of DLSS 4 which according to HUB, DLSS 4 Performance looks better than DLSS 3 quality. Meanwhile PSSR, XeSS and probably FSR4 are all struggling to match DLSS 3.

So it's like, what's the point of going Radeon? Just to save $50? $100? Radeon should be focusing on giving Nvidia users such a deal that they can't refuse. That is what happened with Ryzen and that is why Ryzen is as big as it is today. AMD gave intel users 8 cores 16 threads for the price of their i5 with 6 years of cpu upgrades on a single socket, something that Intel refused to "go down to" and it is biting them in the butt. With Radeon on the other hand, it's like "we are happy to have single digit market share and bring features Nvidia introduced 7 years ago." Endless amounts of facepalm every generation lol.

It comes to down to monetary/R&D committment. AMD put almost all their energy behind their CPUs. Which, to their credit, has paid off tremendously. Despite not having the money to match Intel, they were able to punch them in the mouth. The Radeon division doesn't get that same energy. Nvidia is so large a company that even the minimal dollars, from a percentage standpoint, they committ to gaming is dwarfs what AMD can commit. So instead of doing what they did against Intel with their CPUs, committ as much as they can. They've seemingly resigned themselves to Nvidia's scraps. If AMD's attitude towards Radeon matched their attitude towards Zen, they'd be poised take a serious chunk out of Nvidia's marketshare and mindshare with all these Blackwell miscues Nvidia is having. 

Even with their current RDNA4 hardware lineup, they could make signicant gains. However, they'd have to play their cards right. And no one should have confidence that they'd do so based on their history. A $550 9070XT and $450 9070, would be making the best of their current situation. 5070Ti performance for 5070 pricing would be a way for AMD garner the markets attention. They won't do that though. Even $600 and $500 would be solid. I hope they prove me wrong. Unfortunately, they'll likely go for $700 and $600 price points. This will just cause people that were considering giving them a shot, to wait for Nvidia to get their house in order. 

It feels like one of those things where because they are profitable in the CPU space and likely making money from semi-custom SoCs like with PS5/Xbox/Deck, they would use this opportunity to attempt to take market share away from Nvidia. Like the fact that they are profitable should be the time to play some risks as we seen how big the GPU market really can be, especially with Ai. This is the time when they can afford to take a hit at the profit margins with Radeon and I am pretty sure that even if they were to sell it at $550 for 9070XT, they aren't losing money. And it's not like we are asking them to divert all their resources from CPU to Radeon but I think they can certainly divert more or even keep the same amount, just take a hit on profit margins.

Cause if Intel ever finds a secret sauce and AMD ends up in the back foot again in the CPU division, they will be wishing they invested more into Radeon since Radeon one was of the reasons they were alive during the FX era while they got Ryzen going.