Honestly (seriously!) the sexiest console I've ever seen!

No it wasn't

Have they scratched the console already??? Look at the last pic, the white thing in the middle

Why do all the next gen systems come in either boring or lame looking boxes?

I really don't like the look of it...sorry.

Looks about the same size as a Wii U though, so not bad!

ITS SO SEXY!

Definitely one of, if not THE sexiest console ever. Unlike most however I prefer it when it's laying down...

The PS4 is really quite small, thats awesome but I hope it will not develop heat problems like Ylod or Rod. I hope they purchase the small size not with a big failure rate but I anyways will not buy a next gen console at the launch I will wait 2 years or so and if there are heat problems they sure will fix it till I want to buy one.

They are trying to blend in with the rest of the living room / entertainment center boxes.  Hard to make too much of a statement when that is one of the requirements.

Many guys have females in the house that need to "sign off" on decor, else be regulated to the garage or at best man cave.

Actually, the PS4 looks a little bigger in that last photo where the guy is holding it in front of him. Kind of a slight fishbowl / optical illusion effect I think since it is in the foreground. Looks much smaller in the other photos where the system is to one side.