Yeah....wait what?
The memory stick will come preloaded with 10 games including Wipeout 2048 and LBP vita to name but 2. But on the 28-jun, you can buy a vita that comes with the 10 game bundle for 249 Euros.
I look forward to no one buying this because Sony isn't making an effort to attract new customers (!)
http://www.officialplaystationmagazine.co.uk/2013/06/19/sony-announce-a-10-game-mega-pack-for-ps-vita-e39-99-with-8gb-memory-card/