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Forums - Microsoft - Why Microsoft feels DRM will not have much negative impact

 

Is Microsoft on to something?

Microsoft understands me! 31 12.86%
 
Wait, this is real? 33 13.69%
 
#Dealingwithit: PS4! 177 73.44%
 
Total:241

Yes, people might not look at the fine details or specs when they research the consoles. For example, the kind of CPU or whatever the PS4 and Xbox One have.

However, they will be exposed to the negative sentiment and views on Xbox, and might be influenced a lot more by that then any of the bullet points thrown out there by marketing.



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CDiablo said:
ViktorBKK said:

If there isn't enough money for publishers in Steam's model, then please explain how powerhouse franchises like The Elder Scrolls & Call of Duty choose to use it. Mega publishers like Activision or Bethesda have the power to do whatever they want with their major franchises, and they choose to use Steam even on retail versions of their games.

Gamers have a budget. If prices are lower, they will generally buy more games. Either way, gamers can't magically spend more money than they can afford. With physical discs & used games some of that revenue goes to third parties like Gamestop etc. By lowering prices and eliminating all physical media both the publisher/developer and the consumer win. The consumer pays less per game, and the content creator ditches the middle men.

For this to happen however, the platform holder needs to have a sound understanding of market dynamics. You can't sell a "license to play" your game for the same price as you used to sell the actual game. Steam understands this. Microsoft does not. And to get back to the Xbone, it's pretty much dead on arrival. Even if they sack the entire chain of command and bring new guys to handle things over at xbox, by that time they will have lost significant ground.

Call of duty and Elder Scrolls are the worst examples you could possibly use. Call of duty is STILL $60(Ive seen physical copies NEW as low as $30) on steam Skyrim(again new physical as low as $10) is $30, both are MSRP store retail price. MW3 $40, retail Black Ops 1 $40, retail again. Black Ops 2 will be $40 when ghosts releases at $60. They use Steam because its the #1 DD/DRM platform on PC, and they (like the assholes they are) are the ones launching the games @ $60 for their licenses. For the longest time it was $50 standard on PC because there was no license fees and Activision was like F you guys we just want $10 more in our pockets and many of the major publishers followed suit. I know there is Steam sales and whatnot but they arent much better than retail sales especially on newer "AAA" titles. The middlemen are being ditched and prices are will stay the same on the blockbusters. The flops and old games will be sold at digital firehouse prices.

For a long time my biggest gaming fear was that Steam would take off under the guise of convenience(cant deny that) and low prices(you can usually do just as good by sale and used shopping). I was afraid consoles would copy this method and remove ownership for good, and despite the internet backlash I think the xbone will do great and with it will come the death of ownership as game devs choose the bone as their preferred method of DD/DRM. I pray that I am wrong and the bone is a colossal failure.

Physical copies of Activision & Bethesda require Steam as well. My point was that even mega publishers go through Steam, because it maximises their profit. I believe you agree with that. Steam has a fixed % cut for digital purchases, I don't know if they get a cut for physical steam-enabled copies. Other than that, the publisher/developer sets the price. Personally, I don't care for call of duty. If I can get cool games like Alan Wake or Hitman Absolution for less than 10 bucks, then I'm cool with that. To be honest though, since I got Playstation Plus I don't have nearly enough time to finish the games I get from there, so go figure ^^.

Now you may not like Steam, but I assure you the Xbox marketplace will be A LOT more expensive. And yes you are wrong, the Bone will fail. Massively. DRM or not, 500 dollars is completely out of touch with the market.



Wow, that's actually kind of insulting towards the consumer. They seem to think they can perfectly predict what people are going to do, but that's the kind of arrogance that gets your console killed. I mean this is like the whole "Next gen starts when we say it does" from Sony. Glad they learned their lesson;



 

So they're betting on ignorance and misinformed consumers?
Maybe that would have worked before that PS4 game trading video went viral lol



Lol i don't know why people still get iphone when you pay premium and don't get anything you can't find on android for cheaper.. On a serious note,, the thin gis that everyonewas complaining that you need broadband to connect and how that not everyone has broadband. Now you don't really need it . You judt need a connection like dialup to connect.Surely you have at least a dial connection



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BinaryDelt said:
dane007 said:
http://www.gamesindustry.biz/articles/2013-06-13-xbox-one-check-in-will-need-kilobytes-not-megabytes for those who worry about connection . You can even use phone tethering to connect .

I think the point that gets people most upset is being treated like criminals.  It's like the cops knocking on your door once a day to make sure you're not breaking the law.


Tell me this " do you think it is right fro a person  to borrow firneds copy of the game and finish single player an plays hours of multiplayer without havging to paya single dime for the game amnd relies on doing that? Do you think thats right and legal? No it looks like  games today are reluctant to change. its obvious that we will eventually get to that stage in gaming where everythign will be on interent and everythign digital.  It almost as if gamers want to saty behind and not progress/ The days that we had back in the 80s, 90s and 00s are not goign to stay forerv. As technology so will the ways we will game.  Stea, does somethign imilar to what MS is doing. I have a friedn ho is harcore steam fan and he after lookng at MS policy said it reminds him of steam. He said the policy are not a big deal . My friend hates consoles and oves pc and he veen consoles conssle gamer infidels noobs but after watching xbox one E3 he preordered xboxone  which will be his first console purchase in his life lol. The checkign s bewcayse you are using teh ctsuss from tbhe cloud so they are just making sure no one is stealing the game for free. I am sureyou wo 't even relise it happeneing while its being performed in background whil e playing



Damnyouall said:

When asked about the negative reaction of the internet and E3 towards Xbone's DRM, Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi replied: "I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points."

http://arstechnica.com/gaming/2013/06/microsoft-defends-the-xbox-ones-licensing-used-game-policies/

Sounds to me like he is saying that they will get away with the DRM because most consumers are too ignorant. Do you agree?


why did you edit the quote to make it seem more negative?  

While the Internet is decidedly up in arms about the way the Xbox One handles game ownership and online check-ins, Mehdi said it was "hard to say" what the larger reaction from the less attentive mainstream consumers would be. "I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points."



dane007 said:

Tell me this " do you think it is right fro a person  to borrow firneds copy of the game and finish single player an plays hours of multiplayer without havging to paya single dime for the game amnd relies on doing that? Do you think thats right and legal?

Yes, I think it is right for someone to be allowed to do that, I let my brother play on my Steam account with 500+ games, should I have to pay for those 500+ games again? No way, the developers/publishers/valve got my money and if they want to keep getting my money on future game sales they have to do the right thing by me.
They aren't entitled to our money, companies should have to work for it and provide incentive.

As for legality, companies can write whatever they desire in EULA's and ToS's, it doesn't override your basic consumer rights or what is written in the law/constition or via legal precedents already set in court such as the first sale doctrine.

Besides, you don't see movie companies charging for second hand sales, music companies charging for second hand sales so why should the games industry be any different? Simple. They are being greedy instead of working for it.




www.youtube.com/@Pemalite

Max King of the Wild said:
kurasakiichimaru said:
dane007 said:
http://www.gamesindustry.biz/articles/2013-06-13-xbox-one-check-in-will-need-kilobytes-not-megabytes for those who worry about connection . You can even use phone tethering to connect .


But my Iphone doesn't allow tethering.



niether does mine

But you do have at least a dial up connection or something similiar to it?



BinaryDelt said:
Damnyouall said:

Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi: "I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points."

http://arstechnica.com/gaming/2013/06/microsoft-defends-the-xbox-ones-licensing-used-game-policies/

"...We've seen it in the research, we've seen it in a lot of the data points."

That's the core of the issue right there.  They see their consumers as data points, not gamers.  I understand it's a business, but this is a little insulting.  He's right, there are a lot of "I only play Call of Duty" gamers and uninformed parents that will buy it, as well as a casual gamers that won't bother with the details, but that's no reason to take advantage of them.  He's really admitting that they are exploiting the uninformed consumer because the research says they'll get away with it.  When that consumer goes to trade in their game or their piss-poor rural internet is acting up, they may not be so uninformed anymore.

A lot of these uninformed consumers know at least one person like us, who is more than willing to offer their opinion on such matters.  The magnitude of the backlash of their decisions has already been big enough to escape internet forums and video game blogs and enter the mainstream media outlets.  Once online reviews of these consoles open up after launch, that will factor as well.  I think they're underestimating the consumer, as well as the quantity of information available to customers.

The simplest part?  They're missing that no matter how uninformed a consumer is, money talks, and the PS4 is $100 cheaper.

How about this: If someone is dropping like $500 for a new platform to play content, and there are competitors out there, why wouldn't they pay attention more?  A $500 purchase is NOT something parents will do lightly.  A new game console isn't like a smart phone, or even a tablet, which are argued to be needed.  What a console is, is an optional toy.  Microsoft expects customers to NOT pay attention?