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Forums - Sony - Sony slashes profit margins on games business to just 2%

the original 8% number came in April so i'm guessing the 6% cut means that

1. the PS4 will be aggressively priced
2, PS3 price cut
3. vita price cut



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75% cut to profit? That's not good.



Galaki said:
75% cut to profit? That's not good.

Reported for making a smart joke at the expense of Sony



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

Otakumegane said:
So we might see a price drop soon on Vita or PS3?

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"For PlayStation Vita, the company will aim to secure further sales and profit through various hardware sales initiatives and the introduction of compelling software titles," said Sony in a statement.

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So I think so, yep. That or bundles.



NiKKoM said:
Galaki said:
75% cut to profit? That's not good.

Reported for making a smart joke at the expense of Sony

Did you really report him/her for saying that?



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kowenicki said:
people are saying this is good news...

the lack of understanding in this forum on financial matters is staggering.

You can spin anything! To me this is good because it obviously means that they are spending more to ensure that they have enough consoles to launch worldwide....

I think Sony fans should just be happy if Sony reports any sort of profit, especially in the year with the PS4 launch



Well that could mean

a lot of ps4 marketing
a lot investmnet in games and exclusive deals
ps vita price cut
ps3 price cut maybe
some loose on ps 4 hardware



If the cut will be because of PS4 aggressive pricing & marketing, coupled with the PS3 and PS Vita price cut. Then I can see why it can be considered a positive in some regards because if successful then the return in investment will be down the line, especially after the manufacturing costs are reduced. Unless the reasons are entirely something else altogether.



Goatseye said:
NiKKoM said:
Galaki said:
75% cut to profit? That's not good.

Reported for making a smart joke at the expense of Sony

Did you really report him/her for saying that?


Of course not.. galaki and I are in a sexual relationship.. We wouldn't want to disturb that by something silly like reporting each other..



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

SunofKratos said:
Well that could mean

a lot of ps4 marketing
a lot investmnet in games and exclusive deals
ps vita price cut
ps3 price cut maybe
some loose on ps 4 hardware


I hope not (on the PS4 lauching at loss). At least one dollar profit in each unit is mandatory now, since if they suceed, lauching at a loss only means more doom.

I hope Sony learned their lesson with the PS3 launch.



My grammar errors are justified by the fact that I am a brazilian living in Brazil. I am also very stupid.