If they aren't taken any huge loss then the price of the console will probably be between $450 and $500. I can see them doing $400 but that's the absolute lowest. 

He isn't saying the PS4 won't be sold at a loss, he is saying it won't be so huge that it causes an overall loss that quarter!  Duh!

Also the Wii U is already losing to the PS3 so I don't see how a PS4 releasing is gonna help it lol...

surely it can't be higher than £400 over here,i mean £450 would be really pushing it so it will probably be that,microsoft can undercut sony over here pretty easily i'd expect

i doubt $500 machine will win over the usa market,have to be a few sweetners

Well hopefully there plans work.

pezus said: This could still mean that they'll be selling PS4 at a loss btw. Just that they don't expect to lose $400 on every PS4 like they did with PS3 . A $100 loss per PS4 and software that makes up for the initial loss is the way to go.

$100 loss? That's insane, you will need to sell 14 third party games or 4 first party games per console to recover that money (based on this, for first party it will be $27 per game and $7 for third party games (platform royalties)). Although I don't know who gets the $7 from "Returns", most likely the publisher, which in that case it will be 3 first party games.

Strong sales of the PS3 and Xbox 360 are not going to help ANY of the next generation consoles.

I have never seen Nintendo announce profits for handhelds and home consoles separately, so personally I think the profits were due to GBA,DS not the Gamecube.

ps4 999 US dollars lol. jokes aside, i think it's more like they CAN'T take huge losses on the hardware.

osed125 said: pezus said: This could still mean that they'll be selling PS4 at a loss btw. Just that they don't expect to lose $400 on every PS4 like they did with PS3 . A $100 loss per PS4 and software that makes up for the initial loss is the way to go. $100 loss? That's insane, you will need to sell 14 third party games or 4 first party games per console to recover that money (based on this, for first party it will be $27 per game and $7 for third party games (platform royalties)). Although I don't know who gets the $7 from "Returns", most likely the publisher, which in that case it will be 3 first party games.

True, but I think (hope) Pezus was just throwing out an arbitrary number.  They are most likely looking to get very close to break even, or better yet, make a profit.

The problem is you really don't want to come out and say that because people want everything for cost.  They want to think they are getting the best deal possible.  I still think Nintendo is full of it when they say they are losing money on the Wii U.  I think they are heavily inflating their R&D associated costs, opportunity costs, etc. when they make that claim because it makes them sound good (like they do it for the people).  A lot of those numbers can be massaged.

nitendo didn't take a loss on gamecube hardware and it did sell a lot of software. it's okay to say most of the profits came from gba but gc itself was also making money.