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Forums - Sony - Sony to kick off PlayStation 4 advertising during the Champions League final

Goatseye on 17 April 2013
shanbcn said:
"The Champions League final is one of the most watched TV events in Europe every year"

Correction, not just EU but in world. Its way bigger then superbowl for exemple.


An investment in superbowl is way more fruitious than in CL.

- SB has a culture of ads and Americans pay more attention to ads than Europeans as you see talks and compilations of ads for weeks after the bowl.

- America is the biggest software/hardware market.

My point is not to demean CL that I watch every year but to show the impact of commercial in both events.



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andyh1896 on 17 April 2013

aaaaaaaaaaaaaa



"I showed them total warfare. Like i said, there's a lot you can learn from old books."- Caesar New Vegas

happydolphin on 17 April 2013
Goatseye said:
shanbcn said:
"The Champions League final is one of the most watched TV events in Europe every year"

Correction, not just EU but in world. Its way bigger then superbowl for exemple.


An investment in superbowl is way more fruitious than in CL.

- SB has a culture of ads and Americans pay more attention to ads than Europeans as you see talks and compilations of ads for weeks after the bowl.

- America is the biggest software/hardware market.

My point is not to demean CL that I watch every year but to show the impact of commercial in both events.

Clearly in Europe CL has a big impact, so if they want Europe they can start with that. Maybe the superbowl advertising just isn't worth it (probably prohibitively expensive).



NobleTeam360 on 17 April 2013
shanbcn said:
"The Champions League final is one of the most watched TV events in Europe every year"

Correction, not just EU but in world. Its way bigger then superbowl for exemple.


Superbowl> The Champions League Finals ( In the United States at least hahahahahahahahaha)



corso772 on 17 April 2013

what about the vita terrible sales they need to advertise on selling the system but oh well the vita is a piece of shit



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VGKing on 17 April 2013

They better reveal the console by then.



VGKing on 17 April 2013
MoHasanie said:
Wow, great place to advertise.
But why advertise so early? Sony doesn't have deep pockets so they need to use that marketing budget wisely and it would be better if they spent money for advertising, close to the PS4's launch. Cause advertising for a product nearly 6 months before it releases isn't very smart. However, if its only 1 advert during the final and not wide scale adverting around the world, then its a good move.

Sony has a marketing budget layed out for this year. They know what they're doing.



Goatseye on 17 April 2013
VGKing said:
MoHasanie said:
Wow, great place to advertise.
But why advertise so early? Sony doesn't have deep pockets so they need to use that marketing budget wisely and it would be better if they spent money for advertising, close to the PS4's launch. Cause advertising for a product nearly 6 months before it releases isn't very smart. However, if its only 1 advert during the final and not wide scale adverting around the world, then its a good move.

Sony has a marketing budget layed out for this year. They know what they're doing.

Sony cavalry has arrived ladies and gentlemen.

---

User was moderated for this post

~tads12



eFKac on 17 April 2013
corso772 said:
what about the vita terrible sales they need to advertise on selling the system but oh well the vita is a piece of shit


Reported. Bye Bye.



So it is happening...PS4 preorder.

Greatness Awaits!

Talal on 17 April 2013

Cool.