Sony to kick off PlayStation 4 advertising during the Champions League final

[Goatseye]

VGKing said:

MoHasanie said:
Wow, great place to advertise.
But why advertise so early? Sony doesn't have deep pockets so they need to use that marketing budget wisely and it would be better if they spent money for advertising, close to the PS4's launch. Cause advertising for a product nearly 6 months before it releases isn't very smart. However, if its only 1 advert during the final and not wide scale adverting around the world, then its a good move.

Sony has a marketing budget layed out for this year. They know what they're doing.

Sony cavalry has arrived ladies and gentlemen.

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~tads12