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happydolphin on 17 April 2013
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Goatseye said:
shanbcn said:
"The Champions League final is one of the most watched TV events in Europe every year"

Correction, not just EU but in world. Its way bigger then superbowl for exemple.


An investment in superbowl is way more fruitious than in CL.

- SB has a culture of ads and Americans pay more attention to ads than Europeans as you see talks and compilations of ads for weeks after the bowl.

- America is the biggest software/hardware market.

My point is not to demean CL that I watch every year but to show the impact of commercial in both events.

Clearly in Europe CL has a big impact, so if they want Europe they can start with that. Maybe the superbowl advertising just isn't worth it (probably prohibitively expensive).