How important is a "Creative Director"? Would he actually even know this information?

If he was actually trolling, then this is one troll that is probably going to cost him his job.

Kotaku has been wrong A LOT about many things, so I'm not going to take this seriously. Like most have said I intend to wait for confirmation before I cast judgment. Let me hear from MSFT themselves about what they plan to do with the system, and not some rumor.

Creative Director can be important or not so important

If he get fired short later,guess his latter or even MS think he's super stupid

To me, as a brazillian living in Brazil, this is a deal breaker, cause in my city I only get 8MB internet, and not a very reliable one. I hope this is just a crazy rumor, cause I am interested in the virtual reality thing that the Ilumiroom may bring to the table.

Do you think that Sony will market this?

I for one hope they market the crap out of it. More people need to know about this garbage of a setup.

Market what exactly?

I guess that part where they don't require online.

You do know this is still a rumour until Microsoft confirms it right?

They must be deciding at the moment whether to do it or not and are measuring the response via this "innocent tweet" as they'll later call it. MS has smart marketing department. They know what they're doing. This all smells like a set up to me.