I doubt many people know about this lawsuit. Probablly only harming their image with people who didn't like them already.

I still think Sony fans should be against this, at least the way you are.

First, like you said, going to court was an exaggeration. Second, Jerry was the guy that brought to life a very popular character for them, it was not just the marketing team, he brought the character to life, it's his way of acting. Suing him is a very severe punishment.

The only thing similar I can think of is if Nintendo sues Charles Martinet for doing a somewhat similar (only if you stretch a lot and then some more) voice of mario in a McDonalds ad promoting Vita's Invizimals Happy meal. I would be pissed at Nintendo, because Charles is a freaking decent and sweet man that simply shaped the voice of Mario! Say something, joke about it, notify charles, notify McDonalds... whatever. Don't sue his ass for small cash.

I agree. And after it's settled (Which I say this got settled when they removed him from the commercial) show gratitude towards them. Thank them for their understanding.

This action Sony is taking is only burning bridges. Bridgestone is throwing this promotion with the Wii... what if later on they think "hey, lets do another promotion like that... what should we use? the Ps3, Ps4, Vita? Naw remember Sony sued our asses" Or what if the marketing team says "Hey guys we got this great idea to market the Ps4's launch which will be a smash hit... we just need to get Kevin Butler back" Adam Lambert will just scoff at them and give them the bird.

Like this?

Thanks. 

I see he wasn't even actually playing.

A question I what to ask some people here: How would you describe Kevin Butler?

After that, I want you to compare the "Bridgestone engineer" to Kevin Butler and see how many similarities the two have in common. How many can you find besides his face?

HAHAHA totally meant jerry...

that Adam Lambert picture is creepy as hell.

They both like video games, and KB is VP of everything. lol

In fact, Kevin Butler's first ad was contraversial. Sony simply edited the commercial and went on their way. They should expect the same from bridgestone...

On the contrary! Jerry Lambert is a known actor. He isn't top-top, but he's hollywood nonetheless. Sony going after this guy is a risk of a move for their image. Seriously Sony should slow the fuck down with their lawsuits, it's going batshit.