since it was only close behind with a huge increase of 130 percent or something it will be already first. but apple is still not everywhere known as "that brand", i think in many asian countries like thailand or african countries people still don't care about apple but they do about coca cola.

I'm happy to see coca cola in 1st place. soda is not the only thing they sell.

Glad to see Samsung in the top 10. I love their TVs and phones.

What else do they sell?

That apple brand is surely more powerful than coca cola, With that apple brand you have the ability to expand the business into any type of field and sell massive amounts whilst all the blind apple followers shell out their cash.

I don't believe Sony is only 40th when MS is at number 5.

I would say their brand strength is about equal but Sony slightly stronger.

Coca-Cola also owns the 63th most valuable brand in Sprite but I'm sure that's mostly due to overseas sale because Sprite isn't nearly as popular in the US as it once was.

MS is way more valuable then Sony.  Plus more people use MS products on a daily basis compared to products made by Sony.

But this list is not a market cap list. MS makes morey money than Sony and more people use MS products but far more people love Sony all over the world.

I looked up how they get to this valuation, now my head hurts
http://www.brandchannel.com/papers_review.asp?sp_id=357
I'll leave it at cause they say so.