do not insult the jobless.

That said, that was a weird PR initiative. Points for trying and all, but still very weird.

It isn't an insult. The problem with them isn't that they're jobless, but that, for the most part, it's readily apparent why they're jobless. And then they eagerly humiliate themselves in hopes of winning a shitty, shitty job.

That's the whole point of marketting, taking something bad and making people buy it.  Not saying I think Sony's products are subquality (On the contrary I think they're all great), they're marketting hasn't been there.  I don't think they should have let the guy who did the Buttler commercials go (I think he's with Activision now).

I normally disagree with every decision Sony management takes.

But restarting their PR devision is something they should have done years ago.

agree

Nonononono

That's deception.

Good marketing is taking a product and making everyone aware of how much they'd gain from it. You can tell when this happens because both the seller and the buyer leave satisfied.

Exactly what I was thinking.

There are specific companies that specialize in PR representation, and it could be that Sony would prefer to use those services as opposed to paying people internally, which generally costs companies more money with benefits, internally provided materials, manpower expenditures, etc.

Sucks for people that lose their jobs like this, but this way of externalizing or outsourcing jobs & duties has been the way for many and most companies for many years now.

ironically , this guy is the guy who won Season 1 of the tester.

This goes both ways.

It could be very very bad because Sony has crippled their already horrible PR. Add on the fact they have to lay people off and this is pretty bad.

But if this is more than just layoffs and includes restructuring of PR then it's about time! I don't think this guy realizes his team was already doing a bad job and deserved to be swapped out. Hopefully he wasn't one of the few doing quality work. But judging by his tweets, I doubt he loved his job anyway.

On a side note I loled at his rant against AdHoc on Vita. It's true...

Anybody else stop reading when you got to the part that the guy was from "The Tester"?

There I was, reading the article and just thinking how unprofessional the guy was, and then there it was.