Zelda is mostly for kids even though it had a very good battle/exploration system. The game is very approachable to adults...except for the GC version in style. Metroid is the only solitary first party title Nintendo has made that could pass for a near mature title and there you have it, Nintendos least popular title. The Uncharted franchise in five games will outsell the whole Metroid series because thats just it, when you take the light hearted everyone games out of  equation sales drop. F-Zero....yeah....anyway, the rest are third party.

Sony...couldn't market to casuals if the tried (and they have). Sony is confined to the hardcore. The hardcore mentality is even in their commercials. Look at the salute to gamers commercial and the more comical move commercials. You cannot attract people to the move, it forces you to actually use  your body. Outside of lacking the proper software the move tech was sound, and demanded you actually follow through with your movements instead of being coddled and halfassing movements on the Wii. Sony is trying to catch the eye of the casuals to increase sales, but they need to think of many things including a color scheme specifically for children with bright solid tones. Their characters have to have memorable faces much like Nintendo. Nintendo attracts casuals like moth to a flame. It did for me when I was a really, really young and I am sure it did for you as well.

I stopped reading after this. All you are going to do is label anything by Ninty as "kiddish" and anything by Sony as for "adults".

I know right? As if Little Big Planet and Sly Cooper cannot be considered "for kids" in any way.

It's not so cut and dry, we're talking about general trends. And nothing Nintendo does is balancing that trend. I'm not saying Nintendo should become Sony, I'm just saying they should take cues and integrate the best of Sony into their processes, that's all. A bit of video gaming "inter-racial" if you will :P

It's not so cut and dry, we're talking about general trends. And nothing Nintendo does is balancing that trend. I'm not saying Nintendo should become Sony, I'm just saying they should take cues and integrate the best of Sony into their processes, that's all. A bit of video gaming "inter-racial" if you will :P

Yes, mostly advertising. Do you think Nintendo could take a hint or two from the likes of Sony, and similarly companies like Coca Cola.

True Nintendo's image has dramatically improved with the Wii/DS-type advertising that is prestine and Apple-like. But it lacks the cultural influence of Apple, and also Sony and Coca Cola.

Nintendo has done a hell of alot to reenvigorate their brands, but there is more to learn. I believe Sony already has that expertize, it would be good for Nintendo to take notes. Of course, there's Sony, there's Coke, there's MacDonalds, all these companies that KNOW how to be culturally relevant.

Has Nintendo succeeded in this? I think not. They have everything to make 100M, but not what it takes to make 150M.

I know right? As if Little Big Planet and Sly Cooper cannot be considered "for kids" in any way.

They are. I am going to school for illustration and I know what characters are commercially created to attract children, adults, everyone, etc.

They definitly suceeded in reaching their target consumers for the most part. But, as a games company i believe they want to target the hardcore gamers aswell since those = more game sales. As far as those guy they are not aiming very well, though its alot better than it was with the Wii. I just think the Baby  blue boxes will scare the hardcores off the shelves. Its in line with the Wii audience and not with the hardcore or a middle ground.