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Nem on 22 September 2012
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happydolphin said:
Nem said:
Erm... given how terrible Sony is marketing wise, i wouldnt recommend anyone else to copy them. Also, if what i say doesnt make sense, you dont know what marketing is.

But, im nice so ill give you an example. Vita is a terribly marketed product. It failed to appeal to consumers.

In terms of marketing Nintendo is an example to follow, aswell as the marketing of their games.

Maybe you meant advertising? At wich point, you might have a point. I dont like the light-blue boxes of the WiiU.

Yes, mostly advertising. Do you think Nintendo could take a hint or two from the likes of Sony, and similarly companies like Coca Cola.

True Nintendo's image has dramatically improved with the Wii/DS-type advertising that is prestine and Apple-like. But it lacks the cultural influence of Apple, and also Sony and Coca Cola.

Nintendo has done a hell of alot to reenvigorate their brands, but there is more to learn. I believe Sony already has that expertize, it would be good for Nintendo to take notes. Of course, there's Sony, there's Coke, there's MacDonalds, all these companies that KNOW how to be culturally relevant.

Has Nintendo succeeded in this? I think not. They have everything to make 100M, but not what it takes to make 150M.

They definitly suceeded in reaching their target consumers for the most part. But, as a games company i believe they want to target the hardcore gamers aswell since those = more game sales. As far as those guy they are not aiming very well, though its alot better than it was with the Wii. I just think the Baby  blue boxes will scare the hardcores off the shelves. Its in line with the Wii audience and not with the hardcore or a middle ground.