I have been thinking about this for some time, and I think that within the current market, without too many conditions changing, it will take quite some time.
I give you the following example, MS leads by roughly 7.4 Million units at this time, so Sony somehow has to make this figure up. To do this Sony will have to continuously outsell MS each week. So how much does Sony have to continuously outsell MS?.
Well to come up with my rough estimate, I had to make some broad assumptions ( which obviously could change)
Assumption 1. The sales figures used are Average figures over the total life. ( obviously figures will peak and drop over time)
Assumption 2. I don’t know what MS base sales would be over these periods, so i have used three (3) baselines to compare.
- 3million sales / year
- 4million sales/ year
- 5million sales/ year
So for a condition where MS will average 3 million sales / year over the sales period we would have the following
Total PS3 sales from 08 to catch MS within the year indicated | Xbox sales from 08 until the year indicated | Outsell % needed to catch MS | |
2008 | 10.4 | 3 | 346% |
2009 | 13.4 | 6 | 223.00% |
2010 | 16.4 | 9 | 182.00% |
2011 | 19.4 | 12 | 161% |
Even to catch MS by 2011, Sony would have to continuously outsell MS by 161%, and to catch them by the end of 2008, Sony would have to outsell MS by 346%!
For a condition where MS will average 4 million sales / year over the sales period we would have the following
Total PS3 sales from 08 to catch MS within the year indicated | Xbox sales from 08 until the year indicated | Outsell % needed to catch MS | |
2008 | 11.8M | 4 | 295% |
2009 | 15.4 | 8 | 192.50% |
2010 | 19.4 | 12 | 161.60% |
2011 | 23.4 | 16 | 146% |
For this condition Sony will have to outsell MS by 146% to catch them by 146%
For a condition where MS will average 5 million sales / year over the sales period we would have the following
Total PS3 sales from 08 to catch MS within the year indicated | Xbox sales from 08 until the year indicated | Outsell % needed to catch MS | |
2008 | 12.4 | 5 | 248% |
2009 | 17.4 | 10 | 174.00% |
2010 | 22.4 | 15 | 149.00% |
2011 | 27.4 | 20 | 137% |
Again Sony would have to outsell MS by 137% to catch them by 2011.
Now, since MS has a huge number of resources and cards to play to keep momentum with their system, and since the majority of sales occur later in the consoles life when the price has fallen, It is my belief that best case scenario is that Sony could catch MS by 2012 if at all based on current market trends.
Predictions JAN 08
2008 PS3-19.5M(actual 19.5) XBOX360-23M(actual 27.5) Wii - 37M(actual 45.8M)
End of 2009 PS3-27 25M XBOX360-30 35M Wii - 48 63M (revised DEC 08)
Price Point
Mid 2008 Wii $250 Xbox360$249 Xbox360(HDD)$299 PS3 $399
Mid 2009 Wii $189 Xbox360$199 Xbox360(HDD)$249 PS3 $339
Mid 2010 Wii $ 149 Xbox360$159 Xbox360(HDD)$199 PS3 $289