Yes they can, even in the video games market. Sony has everything needed to be a successful gaming company.
Their assets:
1) They make quality games that appeal to all ages (LBP, Uncharted). Exclusive.
2) They offer a variety of experiences.
3) They have a still very powerful brand
What is going against them:
1) Their vestigial arrogance.
2) Their market reversal with the PS3.
3) Poor regional planning with the Vita (>.> japan)
4) Defeat in other departments than games.
What they need to do:
1) Consolidate their strengths (Media, Games, Entertainment) and trim their losses (TV business)
2) Market the hell out of their star everybody-pleasing titles (LBP, Uncharted). Play to know.
3) Stop wasting money on poorly leveraged assets (Cell processor, games like Killzone and Resistance that only appeal to a restricted demographic)
4) Everything this says:
Dodece said: I find it laughable that so many are buying into the mindset that got Sony in trouble in the first place. High risk does not equal out to high reward. What it does equal out to however is a high failure rate. Since I am taking issue with sayings that are overly optimistic. Fortune doesn't favor the bold either. The only thing that favors the bold is a early grave. Sony will need to take some risks, but those need to be calculated risks. However that isn't what they need to do the most. It is patently obvious that Sony knows how to take risks even ludicrous ones for that matter. Lately it has been less daring or visionary, and more arrogant and stupid. Which susses out the real problem the company faces. One of having more balls then brains. Sony grew so cocky over time that it slacked off on the fundamentals of doing business in a smart way. The company needs to become competent before it should even consider taking risks. That means getting back to the basics of operating efficiently and profitably. Sony needs to secure its foundations before it goes jumping off of tall buildings. I am going to say a heresy now. Sony shouldn't set the goal of being the best. Just the goal of being effective. They just need to discover how to get the job done on the ground level. I voted no, because in this case I don't think a tiger can change its stripes. I just don't see Sony being able to reign in its overreaching nature. What it needs to be is conservative, and I have seen no evidence that Sony can be that. All I see is a company that wants to take big risks. Sure they could thread the needle, but that would owe more to dumb look then a profound insight. |
Good luck Sony, we want you in the game.