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Forums - Sony Discussion - Can Sony ever return to prominence?

 

Well...can they?

Yes 167 50.76%
 
No 161 48.94%
 
Total:328
Legend11 said:

I don't think so and if anything I think things are only going to get worse for them. Does anyone here really think they can compete against Apple in the tablet space for example? Or what about televisions in which Samsung is only going to get stronger considering how much they're pouring into research. I predicted last year that they were going to lose a lot of money and I was correct. Well guess what, I'm predicting now that they will lose a lot of money this year as well.


lol, so if anyone is leading a market by a mile, no one can compete? This is totally wrong.

Sony had the market with the PS2, who would've guessed Nintendo and M$ would eat so much of its marketshare this gen? When Sony entered the portable gaming market, it took at least 30% of the handheld market. If people think this is little, well, it is not, PSP did very well even though it did not outsell the DS.

So if you ask me, Apple can and will be beat. They just got very lucky.



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Turkish said:
Ofcourse. They will dominate with the PS4, make their TV division profitable again and become the Top 5 smartphone and tablet sellers in the next 10 years.

hahahahaha!!! What are you basing this off???



Yes they can, even in the video games market. Sony has everything needed to be a successful gaming company.

Their assets:

1) They make quality games that appeal to all ages (LBP, Uncharted). Exclusive.

2) They offer a variety of experiences.

3) They have a still very powerful brand

What is going against them:

1) Their vestigial arrogance.

2) Their market reversal with the PS3.

3) Poor regional planning with the Vita (>.> japan)

4) Defeat in other departments than games.

What they need to do:

1) Consolidate their strengths (Media, Games, Entertainment) and trim their losses (TV business)

2) Market the hell out of their star everybody-pleasing titles (LBP, Uncharted). Play to know.

3) Stop wasting money on poorly leveraged assets (Cell processor, games like Killzone and Resistance that only appeal to a restricted demographic)

4) Everything this says:

Dodece said:
I find it laughable that so many are buying into the mindset that got Sony in trouble in the first place. High risk does not equal out to high reward. What it does equal out to however is a high failure rate. Since I am taking issue with sayings that are overly optimistic. Fortune doesn't favor the bold either. The only thing that favors the bold is a early grave. Sony will need to take some risks, but those need to be calculated risks. However that isn't what they need to do the most.

It is patently obvious that Sony knows how to take risks even ludicrous ones for that matter. Lately it has been less daring or visionary, and more arrogant and stupid. Which susses out the real problem the company faces. One of having more balls then brains. Sony grew so cocky over time that it slacked off on the fundamentals of doing business in a smart way.

The company needs to become competent before it should even consider taking risks. That means getting back to the basics of operating efficiently and profitably. Sony needs to secure its foundations before it goes jumping off of tall buildings. I am going to say a heresy now. Sony shouldn't set the goal of being the best. Just the goal of being effective. They just need to discover how to get the job done on the ground level.

I voted no, because in this case I don't think a tiger can change its stripes. I just don't see Sony being able to reign in its overreaching nature. What it needs to be is conservative, and I have seen no evidence that Sony can be that. All I see is a company that wants to take big risks. Sure they could thread the needle, but that would owe more to dumb look then a profound insight.


Good luck Sony, we want you in the game.



I think it is time for a history lesson. Companies do not fade or rebound without a reason. Sega fell out of the game console market, because their platforms were unstable. Sega phased out hardware at a ridiculous pace often leaving developers holding the bag. Third parties basically lost all confidence in the brand. They were reluctant to develop games for a platform that may be gone in two years. It had more to do with what Sega was doing wrong then what the competition was doing right.

Nintendo lost two generations in a row, because the company was a proprietary whore. First with carts, and then with their smaller disc format. Sony didn't get the better library, because the brand was hip or cool. They got the better library, because developers were cost conscientious consumers. Every game made for a PS platform ran a developer five dollars per copy, and that is manufacturing and licensing. Where as in the 64 generation developers were spending between fifteen and twenty dollars per copy of a game. To make matters worse Sony was willing to buy back unsold games. Something that Nintendo would not do. Financially speaking Sony was a better partner that left more for third parties, and was less of a risk.

Nintendo was able to rebound, because they had two things going for them. They had a huge share of the market in handheld devices which maintained developer relations. Plus their new console was targeted at a market that had been untapped. It is after all easy to dominate when there isn't any competition to oppose you. Nintendo was never out as far as gaming is concerned. They were just focused in a different segment.

I suppose if you want to boil it all down to a root cause for both Sega and Nintendo. The root cause would have to be that they were too self involved. Sega in thinking its only job was to make hardware. Nintendo in it willing to run a detrimental platform. Sony did well by servicing the field first rather then focusing only on themselves. That is where Sony went wrong this generation they got so caught up in their wants that it never occurred to them that what they were doing might hurt their stable of developers. Which the developers did point out again and again. Only the fact that Sony was willing to relent saved the platform.

Sony didn't want to slash the price of their platform the way that they did. They were forced to do so to get many developers to come back. For all the talk of Microsoft buying exclusives early in the generation. The reality is that Sony just made exclusives on their platform cost prohibitive. That isn't even a exaggeration a lot of developers did in fact get killed off by the costs incurred by developing for the platform. I would say in the final analysis that they did make a big mistake, but were smart enough to own up to that mistake.

Who is to say if Sega or Nintendo hadn't done something similar in previous generations that they wouldn't have been able to stick their rough spots out, and come out strong. While it is good that Sony was flexible enough to cave in to the demands of developers. What isn't good is that they jeopardized their relationship in the first place which saw rivals make serious in roads. Sony took developers for granted, and so developers stopped taking Sony for granted. Which is a lost advantage.

I know this is wandering off the subject, but it needed to be pointed out. That Sega got knocked out for a reason, and Nintendo got back in for a reason. You cannot argue that Sony will dominate. Which by the way is a word that is being misused in this thread. It means more then doing better it means doing a hell of a lot more better. After all a boxer winning off the score cards isn't the same as a knockout in third round. You need to have a argument beyond it can happen. You need to explain where Sony will get those advantages that will translate to a knock out blow.

Seeing as both Microsoft and Nintendo have stable platforms, format production parity, and strong relationships with developers. In some cases developers do better with one or the other then they do with Sony. It is terribly hard to see what Sony has over them. Especially since other shortcomings are being addressed. After all Nintendo and Microsoft are doing what it takes to increase their own software output. While on the whole Sony's stable of studios haven't done too well with consumers.

If your going to argue Sony can reclaim some domination in gaming. You really need to put forth some kind of logical explanation. That doesn't just impact a segment, or is a minor advantage which more often then not covers a minor disadvantage elsewhere. You need to show someplace where Sony can get a real preferential response from either third parties or consumers. Anything can happen, and that is true. However that doesn't mean you should just throw it out there.



I believe that Sony can return to prominence, but only if it first decides what it is that the company wants to do. In the past ten years, Sony has over reached in the market to try and make everything, without really doing much well.

Obviously they are staying in the Video Game biz. That is fine, they are good at that. They need to pick which other sectors to keep producing products for, and focus on only a few models, not 18 for each. Look at Apple. They succeed because they make a limited range of products very well. Make 3 or 4 different cameras, not 39. Make 10 TVs, not 50. And just get out of the portable music player business, Sony hasn't had a good music player since the Discman.

Sony is a storied company, one that rose to prominence by making great products. They are over extended currently, bleeding money trying to capture a piece of every electronics market. If they focus on the few areas where they are definitely better than their competitors, they will succeed. I expect Kaz to do this, time will tell.

Oh, and to man-bear-pig, it has been 3 days since I posted. This weekend was kind of wild for me, didn't spend a lot of time around a computer. Don't worry, I'm still here buddy.



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It'll be yes and no

Gaming, it'll depend on the generation and how much 1st/3rd party support they receive, their playstation brand is synonymous with gaming so they have that going for them.

In markets where Sony still has market leading presence and holds lots of content (mostly music and movies) they can innovate and will remain on top.

In markets where Sony's brands is an afterthought such as point and shoot cameras, TV, music devices, their viao computer line, cell phones to a certain extent, they will not regain market dominance so they will need to become niche and not try to overproduce.

In new areas they are trying to explore, such as medical imaging yes



mootap said:
I think the problem is that thier gaming division doesn't really offer something completely different than microsoft plus a lot of games that made sony what it is are now multiplats with mgs,ff,crash, etc


Sony's first party seems to be taking care of that this generation. The problem is their marketing. 



IMO Sony needs to launch before Microsoft and impress the crowds at CES and E3 is always in the bag for the them really because they are consistent with gamers. They need to make development easier for devs, focus on the most popular exclusives while bringing out some new ones. They need to centralize their OS more and bundle it with a headset. Their marketing strategy also needs to change and if Sony allows the used market to keep going they will have a lot of happy gamers who will buy from them if Microsoft continues this corporate-mentality first consumers second. At this point the PS3 is seemingly the gamers console and even the guys at Bonus Round agree, they are doing everything in their power to stay true to gamers compared to their competition. The core pretty much wont disagree with that mentality, but the casuals don't know for sure. They need to be as boastful as Microsoft in the media and put that majorly into their budget because Microsoft is cleaning the floor even though they provide less than Sony. It's all marketing.



With the release of the Vita Sony has absolutely convinced me that they are willing to repeat their failures until it ruins them. To answer your question more directly, hell no!.



Legend11 said:

I don't think so and if anything I think things are only going to get worse for them. Does anyone here really think they can compete against Apple in the tablet space for example? Or what about televisions in which Samsung is only going to get stronger considering how much they're pouring into research. I predicted last year that they were going to lose a lot of money and I was correct. Well guess what, I'm predicting now that they will lose a lot of money this year as well.





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