IMO Sony needs to launch before Microsoft and impress the crowds at CES and E3 is always in the bag for the them really because they are consistent with gamers. They need to make development easier for devs, focus on the most popular exclusives while bringing out some new ones. They need to centralize their OS more and bundle it with a headset. Their marketing strategy also needs to change and if Sony allows the used market to keep going they will have a lot of happy gamers who will buy from them if Microsoft continues this corporate-mentality first consumers second. At this point the PS3 is seemingly the gamers console and even the guys at Bonus Round agree, they are doing everything in their power to stay true to gamers compared to their competition. The core pretty much wont disagree with that mentality, but the casuals don't know for sure. They need to be as boastful as Microsoft in the media and put that majorly into their budget because Microsoft is cleaning the floor even though they provide less than Sony. It's all marketing.
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