To go from $6.7b lost to profitable in 1 year is nearly impossible. He doesn't know more than Kaz - he's just saying what Kaz won't. You really think a new CEO can afford to say "our goal is to lose way less money next year"? Noone needs to outline how Sony will be losing money. Sony has been losing money consistently for years now. What needs to be said in GREAT DETAIL, not outlined, is how they plan to change that.

Kaz's plan boils down to  "lower costs, run the business better, make cool products people want, and profit!" Easier said than done. You think everyone working at Sony didn't want to do those things, and that such obvious business improvements come as a bright flash of light? What needs to be done is clear, but pulling it off will be difficult, and it won't be a $7 Billlion swing in 1 year.

Yes, they finally said which Springfield the Simpsons is supposed to be - Oregon.

Just dropping TVs and mobile phones would put Sony billions in the black, right? At least change the model already (making super-expensive stuff and expecting people to buy a ton of it).

Yeppers on the Simpson's reference.  Matt Groening admitted that the model for Springfield was in Oregon.

I hope for Sony's sake that Kaz gets it right. The company has assets, but it has had some issues for years. Ironically, it won its last tech battle (BluRay) when it used to lose them (DAT, Beta, etc.).

So if Sony goes down, is there anyway the PS brand could be saved? It IS profitable and still hugely popular, could another company somehow buy the brand or Sony?

That's because it's not 7B lost. It's 3.7B. The other 3B is money that never existed; That 3B is tax deferal credits in the US that are meant to help a business after some bad years. Until they make a profit, they can't use that money to "pay their taxes", so in a way, yes they did lose 3B in savings that they will eventually have to pay in taxes, but they didn't do so poorly as to actually have lost that money.

The USA was like, hey you had a bad year, you lost money. Normally, ahd you made money, you would've had to pay 100M$, so, next year, in order to help you out of this tight spot, here's a coupon for 100M. If you make profit and have to pay, 120M, then use this coupon and only pay 20M.

Sony lost their coupon.

So, given that circumstance that you are misinformed about, they are only 3.7B down this year which is mostly due to 1) tokyo fukushima disaster and flooding in thailand 2) the currency market.

Japan has pledged to hit an inflation rate of 1% in an attempt to offset international losses. Japan has contributed about .1 % so far, and while the currencies are fluctuating, the yen has dropped against other currencies. What this means is that every dollar buys more yen. Meaning more profit. Since January, Sony has gained roughly 500-600M $ in currency market. (They gain 6B yen per every point the yen drops in each market)

So, combined with 10,000 jobs lost at an average of 40k per employee (about standard for a corporation) That's 400M, say, another .9% gain in currency inflation equaling somewhere between 1.5B-2B$ - 1% of SCEJ value, 170M, and you're looking at a base of 1.75-2.25B reversal, leaving just 2-1.5B in savings they need to make including cutting overhead, selling more systems, and games, less models of tvs, etc etc, and you begin to see it's very much attainable, because most of that cost was "lost assets" relating to factories and production plants in thailand and Japan.

Buy them? maybe MS or apple. I would prefer the divison to go by itself it were the case, i think they could make it through by themselves.

I may of missed it but how much do they save just from cutting 10,000 jobs?

Hmm, that's to bad though, 26,000 jobs loss in the last few year in Sony :(

Not enough in my opinion.

Sony needs to do something drastic! Make something amazing! Set the technological world on fire! :)

Well something along those lines...simply going about things as business as usual is just gonna lead to a slow death (well not really but you get what i mean).

As a sony fan i hope they get lucky with a upcoming product, some success should go a long way.