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Forums - Sony - Kaz lays out future...

M.U.G.E.N said:
Wait I don't understand what these analysts and arm chair analysts wanted out of this presentation...did anyone actually expect him to give out the details on ALL the steps that he is going to make at this time? Right after the 10k job cut? LOL people must think this man is an idiot or something to do that. I think the fact that some drastic measures have been taken already and also the fact that he is practically saying such cuts/changes will continue is good enough. Kaz himself is taking over the tv division which instills confidence in the shareholders which combined with the above factors increased their stock value. It's not rocket science.

The tv division needs some major changes and sony does need to come up with things to wow others, even if they are considered as gimicks by some. It will help them improve their brand image. sounds like Kaz understands this too. Best of luck to him

Kaz has 99% of the unsolvable problems Stringer had. From a practical standpoint, it is impossible to fire japanese people in japanese factories without financial suicide. Stringer basically shut down anything possible outside of Japan to save money. As a foreigner, he had zero chances to do anything within Japan. Now Hirai steps in, being Japanese, he still can't fire people inside Japan. Notice in his blurb, he weasels around by saying something like "people will be shifted around inside the company" - wishful thinking. What we will see in the next months is Sony people outside Japan getting fired, a few Japanese inside Japan getting relocated, and some getting paid to leave, and smaller Sony parts getting sold (chemicals?, batteries?). The best that culd happen is the entire TV division being merged with Hitachi/Panasonic into a new Japanese corporation with zero Sony involvement. Let the new company sort out the downsizing then. I wish Kaz good luck with that.



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M.U.G.E.N said:
Wait I don't understand what these analysts and arm chair analysts wanted out of this presentation...did anyone actually expect him to give out the details on ALL the steps that he is going to make at this time? Right after the 10k job cut? LOL people must think this man is an idiot or something to do that. I think the fact that some drastic measures have been taken already and also the fact that he is practically saying such cuts/changes will continue is good enough. Kaz himself is taking over the tv division which instills confidence in the shareholders which combined with the above factors increased their stock value. It's not rocket science.

The tv division needs some major changes and sony does need to come up with things to wow others, even if they are considered as gimicks by some. It will help them improve their brand image. sounds like Kaz understands this too. Best of luck to him


If you start researching Sony's plight, its problems even pre-date when the company put a TV news producer in charge (Howard Stringer won nine Emmys at CBS).

But just remember, Kaz thought the PS3 would keep the PS2's marketshare, despite its price, six years ago. So hopefully, he can see more clearly the realities  of the world now.

 

Mike from Morgantown



      


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M.U.G.E.N said:
Wait I don't understand what these analysts and arm chair analysts wanted out of this presentation...did anyone actually expect him to give out the details on ALL the steps that he is going to make at this time? Right after the 10k job cut? LOL people must think this man is an idiot or something to do that. I think the fact that some drastic measures have been taken already and also the fact that he is practically saying such cuts/changes will continue is good enough. Kaz himself is taking over the tv division which instills confidence in the shareholders which combined with the above factors increased their stock value. It's not rocket science.

The tv division needs some major changes and sony does need to come up with things to wow others, even if they are considered as gimicks by some. It will help them improve their brand image. sounds like Kaz understands this too. Best of luck to him

Well you cant expect the to be optimistic if you only tell them what you are going to do buy not exactly how.

Anyway i dont see them turning around things so fast because "But back then Samsung and Apple were not as powerful as they are today,", their competition just got better in almost all their important branches.

In gaming i expect annoucements for vita on e3,but i doubt they will "wow" me. Im open to surpises tough.



How is it even possible to go from 120 billion to 19 billion in 11 years????



           

logic56 said:
kowenicki said:
logic56 said:
Rath said:
logic56 said:

looks like gaming isn't going anywhere nor is it talked about as if it is a drain, if in fact it's a core pillar, I said hell yeah

bring on E3, bring on PS4

I expect ps4 to not be release to 2014, announced next year

 

so much for "ITZ LOSING TEH MUNNIES!!"

told you so, now you see why they aren't worried, I excpect big things from Vita and PS3 at E3

also Very interested in seeing what they are going to do with Suite platform with upcoming  mobile devices

the new Sony only Xperia line looks amamzing

 

 

I thought everyone knew the gaming division was now profitable? It was in the years following the PS3 launch that the division was 'losing teh munnies' in the billions.

Edit: While very vague I'm willing to have a bit of faith in Kaz to turn it around - he managed it with the gaming division.

nah man, these past few I had to fight with people who refused to believe the Vita was making money, I mean I can understand why but that still doesn't excuse it, hopefully this shuts that lot right up


They may already be making a small profit on each device (dont think anyone really knows)... but given the R&D thus far and other associated costs, even Kaz thinks it will take about 3 years for it to be a profitable venture. 

Given its shocking sales start it will possibly be even longer or never actually achieve over-all profitability.

that was my point, where were you in the other threads

and yeah the start isn't the best but being that they're aren't losing money like with the ps3 I believe they are in a better position. PS3 was not just selling badly it was losing a FUCKTON of money at the same time, Vita sales may be poor but given the fact that it isn't burning a hole in their pocket gives them room, not much room, but room non the less, to take actions necessary to to get things to pick up, whether that be small price cut, including a memory card, announce big games, etc, people want to live in a world where not only is the Vita selling bad, it's losing money and that there is nothing Sony can do about it.

Sony's been in this industry for over 15 years, created two market leaders that dominated in a way Nintendo could only dream of, and not a single console sell less that 60 million units, and ALL of which do find significant support, some from the start other later but they get support,  I find it hard to believe that they would release the Vita under any less circumstances, why go through the trouble of making it affordable, (3DS was 250 at the time of the Vita price and funny how everyone forgot that before the price was announced given the significance of the specs the thing wasn't suppose to be less than 400-500 dollars without memory cards), making it easy to develop for, announcing support form all those developers if those guys were doing nothing and Sony really had nothing.

IT'S THE LAUNCH, I don't now how many times I have to keep saying that, and launches are vindictive of shit especially in Sony's case, anything can happen from now until the end of this year, and with E3, Gamescom, and TGS not even here yet, it just makes no sense to count them out now. The best thing about going low is that you know what low is, and no one has hit a low like Sony has this gen. Every single thing they could rectify has been rectified with Vita, the device design philosophy it's self is a strait kick in the nuts to what went in the ps3

Ask yourself how can Sony not have a plan for Vita if now it's revealed gaming is not only important to Sony, it is 1 of the 3 core pillars of the company. I take their silence as the clam before the storm, and the storm is coming and it's gonna be amazing. The Vita has me all giddy like the ps3 did not because of what it's shown but what it's capable of being shown. I fully expect Sony to blow the doors off of conventional handheld gaming providing experiences never seen before, just like they did with the ps3, and before you all start, screw casuals on Vita, Sony has a venue for them and that's another point. People went on and on about how the Vita was suppose to compete with smart phones and tablets and how Sony must be mad for not targeting the Vita towards those markets completely forgetting the fact that Sony makes Smart phones....and tablets. I mean and I know it's just a shot in the dark but, if Sony wanted to compete in the smart phone market they would use...oh I don't know...their own smart phones?? nahh they should use their dedicated handheld clearly that makes more sense *oh wait*

The Vita will be the Niche dedicated handheld for the hardcore looking for groundbreaking games with depth, Xperia/Android line through PlayStation Suite will be the casual venue for all the smart phone/ tablet angry bird fanatics. Vita will never break sales records but like the ps3 it won't matter, because the games will be there, and they're gonna be awesome, just wait.

I urge you haters to resist the need spit venom every chance you get least it come back to bite you in your ass.

Ypu really are optimistic about their future.



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logic56 said:
Ji99saw said:
logic56 said:
kowenicki said:
logic56 said:
Rath said:
logic56 said:

looks like gaming isn't going anywhere nor is it talked about as if it is a drain, if in fact it's a core pillar, I said hell yeah

bring on E3, bring on PS4

I expect ps4 to not be release to 2014, announced next year

 

so much for "ITZ LOSING TEH MUNNIES!!"

told you so, now you see why they aren't worried, I excpect big things from Vita and PS3 at E3

also Very interested in seeing what they are going to do with Suite platform with upcoming  mobile devices

the new Sony only Xperia line looks amamzing

 

 

I thought everyone knew the gaming division was now profitable? It was in the years following the PS3 launch that the division was 'losing teh munnies' in the billions.

Edit: While very vague I'm willing to have a bit of faith in Kaz to turn it around - he managed it with the gaming division.

nah man, these past few I had to fight with people who refused to believe the Vita was making money, I mean I can understand why but that still doesn't excuse it, hopefully this shuts that lot right up


They may already be making a small profit on each device (dont think anyone really knows)... but given the R&D thus far and other associated costs, even Kaz thinks it will take about 3 years for it to be a profitable venture. 

Given its shocking sales start it will possibly be even longer or never actually achieve over-all profitability.

that was my point, where were you in the other threads

and yeah the start isn't the best but being that they're aren't losing money like with the ps3 I believe they are in a better position. PS3 was not just selling badly it was losing a FUCKTON of money at the same time, Vita sales may be poor but given the fact that it isn't burning a hole in their pocket gives them room, not much room, but room non the less, to take actions necessary to to get things to pick up, whether that be small price cut, including a memory card, announce big games, etc, people want to live in a world where not only is the Vita selling bad, it's losing money and that there is nothing Sony can do about it.

Sony's been in this industry for over 15 years, created two market leaders that dominated in a way Nintendo could only dream of, and not a single console sell less that 60 million units, and ALL of which do find significant support, some from the start other later but they get support,  I find it hard to believe that they would release the Vita under any less circumstances, why go through the trouble of making it affordable, (3DS was 250 at the time of the Vita price and funny how everyone forgot that before the price was announced given the significance of the specs the thing wasn't suppose to be less than 400-500 dollars without memory cards), making it easy to develop for, announcing support form all those developers if those guys were doing nothing and Sony really had nothing.

IT'S THE LAUNCH, I don't now how many times I have to keep saying that, and launches are vindictive of shit especially in Sony's case, anything can happen from now until the end of this year, and with E3, Gamescom, and TGS not even here yet, it just makes no sense to count them out now. The best thing about going low is that you know what low is, and no one has hit a low like Sony has this gen. Every single thing they could rectify has been rectified with Vita, the device design philosophy it's self is a strait kick in the nuts to what went in the ps3

Ask yourself how can Sony not have a plan for Vita if now it's revealed gaming is not only important to Sony, it is 1 of the 3 core pillars of the company. I take their silence as the clam before the storm, and the storm is coming and it's gonna be amazing. The Vita has me all giddy like the ps3 did not because of what it's shown but what it's capable of being shown. I fully expect Sony to blow the doors off of conventional handheld gaming providing experiences never seen before, just like they did with the ps3, and before you all start, screw casuals on Vita, Sony has a venue for them and that's another point. People went on and on about how the Vita was suppose to compete with smart phones and tablets and how Sony must be mad for not targeting the Vita towards those markets completely forgetting the fact that Sony makes Smart phones....and tablets. I mean and I know it's just a shot in the dark but, if Sony wanted to compete in the smart phone market they would use...oh I don't know...their own smart phones?? nahh they should use their dedicated handheld clearly that makes more sense *oh wait*

The Vita will be the Niche dedicated handheld for the hardcore looking for groundbreaking games with depth, Xperia/Android line through PlayStation Suite will be the casual venue for all the smart phone/ tablet angry bird fanatics. Vita will never break sales records but like the ps3 it won't matter, because the games will be there, and they're gonna be awesome, just wait.

I urge you haters to resist the need spit venom every chance you get least it come back to bite you in your ass.

Thanks for cheerleading ,ignoring the fact 10000 people lost their jobs and your beloved Sony just lost 4billion dollors because if Sony want thrive off blind opimism to make a profit and be viable again they know who to call.

*not even worth the effort*

lol i'm glad, I enjoy giving fanboys taste of their medicine. (Thanks for reading)



Without order nothing can exist - without chaos nothing can evolve.

"I don't debate, I just give you that work"- Ji99saw

Seece said:
They bring out great products, they havn't brought out anything in a long time that has wowed the general public though. I find it hard to believe Sony could get ahead of the curve, MS, Apple, Google, Samsung ect, they all seem to dominant for Sony right now.


This is it really. Sony just seems a step behind on things like tablets and phones, and they let apple take away their portable music business. 



ǝןdɯıs ʇı dǝǝʞ oʇ ǝʞıן ı ʍouʞ noʎ 

Ask me about being an elitist jerk

Time for hype

Sony will turn it around. Sony is a powerful brand and its gaming products are the best in the market, both hardware and software. Sony has made millions of gamers happy and loyal and these people when they grow up could possibly support expensive Sony product such as high-end flatscreen TVs, mobile phones and video cameras. There is lots of potential to be successful and profitable.



drkohler said:
M.U.G.E.N said:
Wait I don't understand what these analysts and arm chair analysts wanted out of this presentation...did anyone actually expect him to give out the details on ALL the steps that he is going to make at this time? Right after the 10k job cut? LOL people must think this man is an idiot or something to do that. I think the fact that some drastic measures have been taken already and also the fact that he is practically saying such cuts/changes will continue is good enough. Kaz himself is taking over the tv division which instills confidence in the shareholders which combined with the above factors increased their stock value. It's not rocket science.

The tv division needs some major changes and sony does need to come up with things to wow others, even if they are considered as gimicks by some. It will help them improve their brand image. sounds like Kaz understands this too. Best of luck to him

Kaz has 99% of the unsolvable problems Stringer had. From a practical standpoint, it is impossible to fire japanese people in japanese factories without financial suicide. Stringer basically shut down anything possible outside of Japan to save money. As a foreigner, he had zero chances to do anything within Japan. Now Hirai steps in, being Japanese, he still can't fire people inside Japan. Notice in his blurb, he weasels around by saying something like "people will be shifted around inside the company" - wishful thinking. What we will see in the next months is Sony people outside Japan getting fired, a few Japanese inside Japan getting relocated, and some getting paid to leave, and smaller Sony parts getting sold (chemicals?, batteries?). The best that culd happen is the entire TV division being merged with Hitachi/Panasonic into a new Japanese corporation with zero Sony involvement. Let the new company sort out the downsizing then. I wish Kaz good luck with that.

I'm not knowledgable about the efficiency in not cutting jobs in JP tbh. But it may be impacted by political pressure in JP as well. I do agree about the steps you mentions as that is exactly what I think will happen as well. Well maybe not the tv business, maybe some new partnerships to cut costs but I do not think a big venture of few companies combined will happen any time soon. That is unless ofcourse such discussions are well underway now. But I am certain they will not let go of the tv division completely no matter what. Another thing I think will happen is that the expendature on R&D will increase with the focus on things that may not in reality be of use for multitude of areas but still catch the attention of the consumers. This works. I REALLY hope they bring something additional other than the conventional ps/move combo for next gen. Not for myself but for the sake of the company.

All in all I think Kaz is making the right moves so far. I hope he keeps this up. It's a tough battle but if played smart can be a turning point for the company. Time will tell



In-Kat-We-Trust Brigade!

"This world is Merciless, and it's also very beautiful"

For All News/Info related to the PlayStation Vita, Come and join us in the Official PSV Thread!

Deoz said:
M.U.G.E.N said:
Wait I don't understand what these analysts and arm chair analysts wanted out of this presentation...did anyone actually expect him to give out the details on ALL the steps that he is going to make at this time? Right after the 10k job cut? LOL people must think this man is an idiot or something to do that. I think the fact that some drastic measures have been taken already and also the fact that he is practically saying such cuts/changes will continue is good enough. Kaz himself is taking over the tv division which instills confidence in the shareholders which combined with the above factors increased their stock value. It's not rocket science.

The tv division needs some major changes and sony does need to come up with things to wow others, even if they are considered as gimicks by some. It will help them improve their brand image. sounds like Kaz understands this too. Best of luck to him

Well you cant expect the to be optimistic if you only tell them what you are going to do buy not exactly how.

Anyway i dont see them turning around things so fast because "But back then Samsung and Apple were not as powerful as they are today,", their competition just got better in almost all their important branches.

In gaming i expect annoucements for vita on e3,but i doubt they will "wow" me. Im open to surpises tough.


If analysts actually expected him to detail out any on going negotiations and even any other cutbacks and such on the back of some major layoffs, they are being idiots. That's not a smart way to do business. Information on the new steps taken will come with time for sure. We already saw the restructuring of the mobile division (which I think is still going on), closing of zipper interactive, 10k lay off and even smaller steps like stopping Qore. I do not expect people to be optimisitc at all and that was not my intention in typing my previous response. People just, like in all things in life, should have realistic expectations. Kaz was never gonna come out and give a magical plan of financial recovery. But he at least seem to know things need to be done and the fact he is taking over the tv division is a sign of encouragement for the investors.



In-Kat-We-Trust Brigade!

"This world is Merciless, and it's also very beautiful"

For All News/Info related to the PlayStation Vita, Come and join us in the Official PSV Thread!