Fayceless said: One thing I find interesting about this whole GAME thing is the pricing aspect. People talk about how high their prices were, how other retailers consistently undercut them. Because as far as I'm aware, pricing is 100% uniform in the U.S. If you buy a new game it's $60 for HD consoles, $50 for Wii/PC, etc. Nobody ever does anything else. Ever. I'm sure the publishers have a lot to do with that. But I wonder why it's different elsewhere, perhaps the publishers don't care as much what goes on in smaller markets? |
Apparently in UK, retailers stock the games for something like £38 whereas the usual RRP is about 44.99, big releases like COD get away with charging higher amounts - closer to RRP, so the retailers have to adapt and up the prices. Big retailers like Tesco etc, supermarkets, lower the price closer to what they've paid - sometimes even making a loss in an attempt to attract the customer to come in and do their weekly shopping while they're there. Whereas the game shops don't have such luxury and have to sell at a price where they still make profit - so above the price they've paid for the game. So they end up pricing COD at 45 and usual new releases at 39.99 - or 40.
Then take into account, the preorder incentives, bundle deals etc. With supermarkets being able to take a loss on the game, they can offer better prices than the GAME.
A simple case, Tesco, one of the biggest retailers in UK offered MW3 + 2100 MS points for something like £45, which put COD at around £30 - about 15 cheaper than GAME, meaning that you'd get the game and points for same price as just a game. They just can't compete with that.
But when the fucking gamestation offers you practically no credit, it's ridiculous. I got offered £2 for army of two: 40th day when the CEX (Competitor store) next door was offering £6. DAFUQ!? Still, plenty of other sheep to milk, although you can get them to price match competitor, not many people know about that.
Disconnect and self destruct, one bullet a time.